Anne Janzer is an award-winning author, nonfiction writing coach and marketing practitioner on a mission to help people make a positive impact with their writing. She supports and encourages writers, authors and marketers through her books, blog posts, online courses, webinars, and teaching.
Find out more below.
Writing geek
Anne loves helping other people find more joy in their writing. In her books and teaching, she explores the science and practice of effective writing. She blogs regularly about writing practices on her website. The Writer’s Process, a book about the inner game of writing, won a gold medal from Readers’ Favorite and a silver medal in the ForeWord INDIES Book of the Year award. The Workplace Writer’s Process, winner of the 2018 IndieReader Discovery Aware for Nonfiction, helps writers find more success at work. It was named one of the best business writing books of all time by BookAuthority.
(Listen to Anne talking about writing on the Innovation Show Podcast.)
Nonfiction author cheerleader
Writing a book is a great way to connect with other people at scale and make a meaningful impact on the world. Having experienced the transformative effect of writing a book first hand, Anne now works to support, encourage, and develop others on a similar course. She’s particularly passionate about supporting women authors writing in business or technology fields.
In this capacity, she offers development editing, individual coaching, and online courses for nonfiction authors, and helps prospective authors understand self-publishing possibilities and indie authorship. She writes, teaches, and holds virtual events about indie authorship, building an author platform, and effective nonfiction. Her book Writing to Be Understood, about effective nonfiction writing, won a gold medal in the 2019 Independent Publisher Book Awards.
(Watch my Femgineer video on effective nonfiction explanations.) 
Rethinking marketing
Anne spent years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects.
Her first book, Subscription Marketing, offered a manifesto about the necessary changes in marketing for subscription businesses but on long-term relationships. Initially published in 2015, the book is now in its third edition and has been translated to multiple languages. It was named one of the best marketing books of all time by BookAuthority. She regularly advises subscription-based businesses and conducts virtual workshops for corporate marketing teams.
Listen to the Duct Tape Marketing podcast episode on subscription marketing.
Now she is applying these same practices to book marketing, as the publishing industry shifts and the author take more responsibility for marketing their works and building platforms. If you’re interested in that, find more and sign up for her author lessons newsletter here.
Watch her webinar on building an author platform.
Want to know more?
If you want to learn more, Anne’s books are a great place to start. You can find online courses or webinars on her website, or contact her to work with your team or talk about your book project.
Find links to interviews, guest posts and media mentions.
Look for an upcoming event.
Bio
Anne spent most of a career working in the technology industry as a marketing consulting. That work entailed writing in the voice of countless brands—she became adept at varying tone and style, writing for online consumption, and getting to the point.
In 2015, she shared her observations about the changes happening in the marketing industry in her book Subscription Marketing. That book changed her career.
First, she found that she loved writing books, and kept doing it. She has now written three other books on the science and practice of writing. Eager to help others with their own projects, Anne shares her experiences, lessons, and advice through books, blog posts, online courses, workshops, webinars, and speaking (mostly online speaking events.)
Today she lives on the Central Coast of California, spending time in the beautiful surroundings, singing when group singing is allowed, interacting with other authors over video calls, and continuing her writing.
Anne is a graduate of Stanford University.
