Anne Janzer is an award-winning author, business writing coach, armchair cognitive science geek, marketing practitioner, and blogger. She’s on a mission to help people spread important ideas through writing.
She has worked with over a hundred technology businesses, from industry giants to innovative start-ups, helping them articulate positioning and messaging in crowded markets.
Today she shares writing practices through online courses, blog posts, and of course more books.
She coaches select business leaders on communicating their ideas with impact and clarity, and marketing teams on telling brand stories that strengthen customer relationships.
Anne wrote Subscription Marketing: Strategies for Nurturing Customers in a World of Churn to help marketers manage the disruptions of the subscription economy. This book is now in its second edition and has been translated into Japanese.
The Writer’s Process: Getting Your Brain in Gear combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. The Writer’s Process won a gold medal from Readers’ Favorite and a silver medal in the ForeWord INDIES Book of the Year award.
The Workplace Writer’s Process shares the secrets to setting yourself up for success when writing in an organization, based on lessons learned in the field. It won a 2018 IndieReader Discovery Award in the nonfiction category.
Her latest book is Writing to Be Understood: What Works and Why, about the craft and science of nonfiction writing.
Anne is a graduate of Stanford University.