You need something from a colleague, a vendor, a partner, a relative – what do you do? If you’re of a certain age, you write an email. You do it in hopes that something will happen as a result – the recipient(s) will take action, respond, whatever. Yet often, those emails go unnoticed, lingering unread […]
Subscription Marketing made the Book Authority list of best marketing strategy audiobooks!
Leaving Room for the Unexpected
Rummaging through a box of possessions recently, I found programs for theater productions from high school and college. (I did a lot of theater back in the day.) Most of those performance have dissolved into the haze of distant memory. Some stand out, though. There was the time the set fell over in the middle […]
The 1-Page Marketing Plan: A Short Guide to Long-Term Success
Short version The 1-Page Marketing Plan by Allan Dib is a concise, actionable compilation of great marketing advice. Long version Not everyone can distill complicated subjects into concise, understandable, and actionable information. Allan Dib can, though. He’s done it in this short but valuable work, The 1-Page Marketing Plan. The marketing industry is filled with wordy […]
