Finding the time to write can be challenging. But writing isn’t the only way to share important thoughts and viewpoints. We affect the world around us through the ideas we endorse and share, both online and in book form. We signal our approval of content with likes or other online reactions. We amplify posts by […]
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Latest Posts
What Do You Amplify?
Value Nurturing Defined
A Marketing Term You Should Know Five years ago, I proposed that marketers add the term value nurturing to their vocabularies and their marketing plans. Value nurturing is nothing more than enhancing the customer’s experience of value, after the conversion or the sale. It’s a critical marketing practice today because more businesses are basing their […]
What Is Subscription Marketing, Anyway?
When I first published a book titled Subscription Marketing in 2015, many business marketers didn’t understand how it applied to them. They thought it was only about newspapers, or magazines, or perhaps email marketing. Even people marketing cloud-based software didn’t see the connection with their own work. Subscription marketing isn’t only about selling subscriptions. It’s […]
