Transform your expertise into engaging books
Are you an academic (or recovering academic) ready to share your ideas with the wider world through books? I’m here to help you transform your specialized knowledge and insights into captivating nonfiction that serves people beyond the confines of your field.
The challenges of transitioning from academic to popular writing
You’ve spent years immersed in your subject and honing success in academic writing or with the specialists in your field. Now you’re ready to share your ideas with the wider world. You may need to reset a few of your writing defaults and ingrained patterns.
This doesn’t mean simplifying your ideas, but rather making them relatable and digestible, and finding ways to create resonance with your readers.
In my coaching, I practice servant authorship, which means focusing on the people you serve and the impact you want to make at every phase of the project. We’ll work together to help you connect more deeply and make your ideas memorable.
A Proven Approach to Nonfiction Book Success
I offer a comprehensive approach to navigating the transition to the general audience, combining research into nonfiction writing techniques with an unwavering focus on the audience needs.
My coaching is informed by the research in my book Writing to Be Understood: What Works and Why, which examines the techniques of best-selling authors and explores why they work with readers. My background in marketing explains my focus on the reader and the cost of their attention. (I wrote Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.)
My clients include authors of books on business, science, climate, social sciences, and psychology topics.
Services Tailored to Your Needs
I offer two services to support you on your nonfiction book journey:
- Nonfiction Book Proposal Development: We’ll work together to craft a compelling book proposal that captures the essence of your work and resonates with publishers and readers alike. From refining your concept to crafting a powerful pitch, I’ll be your guide every step of the way.
- Book Ideation: If you’re exploring potential book ideas or seeking to refine your existing concepts, my book ideation service is for you. We’ll collaborate to uncover the most compelling angles, explore the marketing for your potential book, identify your unique voice, and develop a roadmap for transforming your expertise into a captivating narrative.
Let’s turn your specialized knowledge into a book that not only informs but also inspires.
Here are a few of my clients’ books:
Anne Janzer is an artist! She did such a wonderful job on the developmental edit of my second book, The Corporate Introvert, that she was the logical choice to edit my latest book, The Essential Guide for Families with Down Syndrome.
Anne spent the time to listen to my vision and voice and provided such thoughtful comments and recommendations that pulled all my thoughts into a cohesive and compelling book. I highly recommend Anne for your next developmental editing needs.
