Press Releases
September 9, 2021 33 Ways Self-Help Series Releases Exciting New Publishing Model
March 8, 2021 Forty-Nine Books Advance to BookLife Nonfiction Prize Quarterfinals
January 29, 2020 Subscription Marketing: Now Updated for 2020
May 28, 2019: Writing to Be Understood Wins Independent Publisher Book Award
August 6, 2018: New Book Explores the Science and Craft of Great Nonfiction Writing
June 4, 2018: The Workplace Writer’s Process Wins IndieReader Discovery Award for Nonfiction
March 23, 2018: The Workplace Writer’s Process Named 2017 Foreword INDIES Book of the Year Awards Finalist
January 30, 3018: Sports and Leisure Fiction Prominent in LibraryBub’s February Choice of Top Books from the Independent Publishing Sector
Podcasts and Interviews
(This is not a complete list—ListenNotes is a great place to search for podcasts…)
The Innovation Show with Aidan McCullen: Writing to Be Understood with Anne Janzer
CoronaTv with Joseph Jaffe: Compensatory Conspicuous Communication with Anne Janzer
Six Pixels of Separation podcast: Anne Janzer on Writing a Book That Makes a Difference
The Marketing Book podcast: Get the Word Out by Anne Janzer
The Business Storytelling Podcast: The importance of ongoing practice to evolve your marketing storytelling
My Quest for the Best podcast: Always review before you hit send (on business emails)
Yes, And Marketing Podcast: Nonfiction Writing Tips and Subscription Marketing Strategies
Published Author podcast: 400 Authors Surveyed on Writing, Motivation
Voice America Radio: Soul of the Enterprise interview
Empowered Author podcast: How and Why Nonfiction Authors Write
Elevating IT: How to be understood by non-technical businesses
Extraordinary Business Book Club: The Writer’s Process with Anne Janzer
The Innovation Show: EP 135: The Writer’s Process: Getting Your Brain in Gear with Anne Janzer
Write Your Book in a Flash Podcast: Anne Janzer, Author of Writing to Be Understood: What Works and Why
Authors in Quarantine Getting Cocktails: Find this fun conversation with Douglas Burdett here.
Writer’s Rough Drafts: Episode #62 (all about writing and craft)
Marketing Book Podcast: Writing to Be Understood.
Build Series on Femgineer TV:
- Why Doing a Bad Job of Explaining Technical Concepts Hurts our Credibility
- Three Techniques to Improve Your Explanations and Be Understood
Duct Tape Marketing podcast: How to Tap Into the Subscription Economy
The Mark Struczewski Podcast: 129: Anne Janzer, Award-winning author
My Quest for the Best with Bill Ringle: Think Differently about Subscription Models with Anne Janzer
How to be Awesome at Your Job podcast: Talking about workplace writing.
The Not-Boring Tech Writer Podcast. Using Cognitive Science to Make Your Technical Writing More Interesting.
Leverage to Marketing podcast. Improving your writing productivity, a podcast interview with Linda Popky.
The Brand Journalism Advantage podcast, Marketing After the Sale with Phoebe Chonghua
Business901 podcast, on understanding subscription marketing
Zuora’s Subscribed podcast, talking about subscriptions and marketing
Helping Sells Radio, talking about the power of value nurturing
Marketing Book Podcast, talking about Subscription Marketing
Rightly Designed podcast: Is the subscription model right for your business?
Annie Jennings PR EliteWire podcast: A book coach breaks down the writing process.
Blog Interviews
Like a podcast, only written—very retro.
- Short life lessons on WorldClassPerformer.com
- Discussing the writing process on The Writing Train.
- All about The Writer’s Process with on Joseph Ratliff’s blog.
- Why any industry can be disrupted by the subscription economy – a conversation on the Bitrix24 blog.
- Talking subscriptions with Samantha Stone on the Marketing Advisory Network blog.
- Turn on Subscribers to Your Content: on George Stenitzer’s Crystal Clear Comms blog.
Guest Posts
Not all of my writing ends up on this blog. Here are a few guest posts, podcasts, and interviews that might interest you.
Writing-related posts:
- The Verbs (Pronoun’s publication): Top Five Reasons to Love Libraries and A Book Marketing Strategy for Every Budget
- Jane Friedman’s blog: an excerpt from The Writer’s Process on writing and mindset
- Should you publish a second edition? – on the Nonfiction Authors Association blog
- Finding time to write nonfiction – on the Nonfiction Authors Association blog
- The Muse and the Scribe on The Right Margin blog
- Where to turn for writing and publishing advice on The Write Life.
- The Biggest Mistakes New Authors Make on the PickFu blog.
Marketing-related topics
Creating Your Customer Launch Plan on the Mindtouch Blog
On the Marketo blog:
- 4 Steps to Creating a Launch Plan for Your New Customers
- How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
- 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
On Business2Community:
In the News
Quoted in Entrepreneur: Why Writing a Book Is the Most Powerful Step In Becoming a Thought Leader
Named a 2017 Top 100 Customer Success Strategist by MindTouch.
On CIO.com: 8 Ways to Effectively Communicate with Clients
