The Workbook Workshop

The June workshop registration is now open!

Are you looking for new ways to serve your audience and extend your impact?

Consider creating a workbook—either as a companion to an existing book or class, or as a product that stands on its own.

A well-designed workbook can:

• Deepen your impact. Encourage people to engage actively with your ideas, rather than passively reading.
  
• Extend your reach. Attract people who prefer interactive, hands-on exploration over traditional books or more intensive courses.
  
• Support your business or teaching. Use the workbook in workshops, coaching, or online programs.
  
• Boost your book’s value. A workbook may attract a new audience to an existing book.

Creating a great workbook is part writing, part experience design. In this workshop, you’ll:

• Clarify your purpose. Define what you want the workbook to do—for your reader and for you.
  
• Make a plan. Each week includes a hands-on assignment to move your project forward.
  
• Get expert and peer feedback. Share your ideas in a supportive small group and refine them based on feedback.
• Build momentum. Walk away with a clear plan to finish your workbook.
  

You don’t have to figure it out alone—and this will be fun, I promise.

How this Workshop Works

This workshop spans three weeks and combines work done on your own and with the group. Every week you’ll receive the following:

• A video explaining key ideas and concepts
• An assignment to work on to shape your workbook

In the 75-minute meetings, we’ll discuss the assignments. You’ll get the chance to share your work and test some of your questions and approaches with the broader group. (You may even meet a new writing friend!) I will also offer critique and feedback.

What We’ll Cover

Week 1: Overall workbook strategy

• Clarify what you want from your workbook and how it fits with your existing book and/or other offerings.
• Look at workbooks in your slice of the adult market.
• Identify your key audience.
• Start the plan for your own workbook.

Week Two: Content outline and strategy

Dive deeper into what the workbook should look like and how to approach it.

• Why will the user pick up the workbook?
• What will they get from it? A personal transformation? Specific instructions?
• What’s the balance of explanation and exercise?
• What format(s) will you use?

Week Three: Engaging the reader

• Explore different types of questions and interactivity. You’ll learn how to construct questions or prompts to lead the reader into writing or engaging. And, you can get a few of us to try those questions and see if we get stuck.
• Explore production issues and possibilities.

By the end, you should have a good idea of how to create an effective workbook, and a plan to get it done. You may even meet new writing friends or people willing to be first testers.

Details

Cost: $500

My promise: If the course doesn’t meet your needs, let me know and I’ll refund the fee.

Dates:

• Wednesday, June 10 First video + assignment arrives so you’ll have time to explore it before our first call
• First call Tuesday, June 16: First Zoom session (10am PT, 1pm ET)
• Second call Tuesday, June 23: Second group call (10am PT, 1pm ET)
• Final call Tuesday, June 30: Third and final group call (10am PT, 1pm ET)

Each session includes a short teaching video + assignment, followed by a 60–90 minute Zoom call the following week. The calls include discussion, Q&A, and time to share your work and hear feedback from the group.

You’ll receive the first video assignment six days before the Zoom to discuss it. This repeats for three weeks.

Registration closed when we reached four attendees, as this is a small, personalized engagement.

Register today

Register for the workshop here.