Stop chasing sales and start creating value.
Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
What’s new in the third edition
The revised third edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
- An expanded look at the risks and rewards of values-based marketing
- A new foreword from Robbie Baxter, author of The Membership Economy and The Forever Transaction
Whether you already have subscription revenues or you want to add a subscription relationship with existing customers, this book will help you adopt the practices and mindsets of the most successful subscription businesses.
Buy copies of Subscription Marketing for your entire team. Read more about bulk purchase offers.
What Others Say
A practical guide to building the lasting relationships that will sustain your business.”
Author of the best-selling Duct-Tape Marketing
Keeping an existing customer is much more profitable than selling a new one, especially in a subscription business. Anne Janzer shows you how to add value and nurture customers before and after the sale, driving success in today’s real-time business environment.”
David Meerman Scott
Best-selling author of The New Rules of Marketing and PR,
now in 25 languages from Arabic to Vietnamese
Anne’s terrific book is an excellent primer to help your business take advantage of the subscription economy, while navigating around potential potholes. And as a bonus: It’s clear, straightforward, and refreshingly jargon-free!”
Chief Content Officer, MarketingProfs, and
author of the WSJ best seller, Everybody Writes