Book Marketing Advice

The world of book marketing is in constant flux. I’m on a mission to share what I learn with other authors. Join me if you’d like.

Here are some things that might help you on your own book marketing journey.

My Latest Blog Posts

Find all the latest marketing-related posts on my blog here. (Find my list of recommended indie author resources here.)

Join the Inner Circle of Book Marketing Advice

At the end of every month I make notes on what I’ve learned about book marketing: new things I’ve encountered, experiments run, lessons learned. Then I share those thoughts with my friends on this list. If you’re interested in those geeky details, sign up here.

Assorted Resources for Indie Authors

Looking for ways to test titles or create ebooks? Check out this list of a few of my favorite resources here.

On Book Promotions and Discounts

I’ve had some moderate success doing promotions of discounted books. These two blog posts for the Nonfiction Author’s Association lay out my process and results:

Part One covers setting the price, duration, and promotion plans for your discounted sale.
Part Two is about evaluating the performance of your campaign

On Podcasting as an Author Marketing Strategy

I’m a big fan of doing a virtual book tour via podcasting. Find my advice in this three-part bog series:

An Author’s Guide to Being a Good Podcast Guest: Part One

Part Two: Preparing for the Podcast

Part Three: The Podcast Interview and Beyond

On Using BookBub Ads

BookBub ads have many cool features: you can use them to find people who like the books of specific authors, or to target individual geographies and platforms.

Here are some thoughts I contributed to Jane Friedman’s wonderful blog: