Upcoming Events
November 12, 2019, 6:30pm
SLO NightWriters, San Luis Obispo, California
Getting Your Brain in Gear for Writing
Most of us want to do more writing but struggle to make the time, come up with fresh ideas, or finish the work we start. We may even be sidelined by the Imposter Syndrome – the nagging thought that sounds like this: “I am not really a writer.”
Writing is definitely an inner game. Your brain is your most important writing tool.
In this session, Anne will share strategies for thinking about and managing your own writing process in a way that increases your output without sacrificing creativity. We’ll cover ways to accelerate the writing process with creative incubation, writing the first draft more fluidly, and structuring the revision process. And, we’ll talk about ways to handle those common writing problems we all run into.
Fall 2020
Changing Tides Conference, San Jose California
Writing and Speaking with Authority
How do you communicate credibility and authority to investors, your team, or the public at large? Establishing and maintaining credibility can be a particular challenge for women entrepreneurs and leaders in traditionally male-dominated industries.
Your habitual writing and speaking patterns may undermine your authority in ways you do not detect.
In this working session, we’ll look at some of the psychological research around credibility and how it applies to your speaking and writing. You’ll learn:
- Common ways that women undermine their credibility in writing and speech patterns, and how to avoid them
- How to demonstrate credibility when communicating about complicated or abstract topics
- Tactics for recognizing and defeating the Imposter Syndrome when it arises.
You’ll leave with practical tools and practices for communicating with authority and earning credibility from listeners and readers alike.
Learn more and register for the conference here.
Past Events
November 7, 2019
Fall 2019 Nonfiction Writer’s Conference
Location: Virtual
How to Host a Profitable Discount Promotion for Your Book
Have you ever wondered what’s going on with those 99 cent books on Amazon? And, why are so many of them best sellers?
Everybody loves a sale—including your readers. Take advantage of that fact to get your books into the hands of the right readers.
Used strategically, discounts and sales can be a valuable part of your marketing plan. But it’s not enough to simply drop the price and wait for the best-seller tag. In this session, we’ll look at the elements of a successful discount promotion.
- The three key variables for any book promotion
- Free and paid tactics for promoting your book’s sale
- How to track your results and measure success
We’ll cover real-world examples of successful nonfiction book sales. Join us to learn how to use short-term discounts to generate long-term results.
July 13, 2019, 10am -4pm,
Stanford Continuing Studies
How to Self-Publish a Book: New Paths for Entrepreneurial Writers
I’ll be joining Holly Brady as she teaches this one-day workshop on publishing at Stanford University. I’ll cover the marketing part of the indie publishing process.
February 14-17, 2019
San Francisco, California
San Francisco Writer’s Conference
Join me at this annual writing conference. I’ll be talking about the craft (and business) of nonfiction writing; you’ll find a whole host of great sessions at this conference.
Saturday, June 9, 2018
Novato, California
Bay Area Independent Publisher’s Association Meeting
Join me at the June Bay Area Independent Publisher’s Association (BAIPA) meeting for a full day of content and insight.
Morning Session: The Author’s Winning Team
I’ll participate in a morning panel on building your dream team for publishing.
Afternoon Workshop: Sustainable Marketing for Indie Authors
Are you overwhelmed by conflicting advice about how to market and promote your books? Do you worry that you’re not doing the right things, or that you’re missing some magic formula? Or, do you spend so much time chasing book promotions and sales that there’s no time left to write the next book?
In this interactive workshop, we’ll look at what a sustainable book marketing strategy looks like for your specific situation. The workshop will combine insight into the indie publishing industry with a dash of cognitive science to help you identify a book marketing path that makes sense for you. You’ll leave with strategies and inspiration to build your long-term success as an author.
May 16, 10am PT
How to Revise and Publish a New Edition of Your Book
Dial into this Nonfiction Authors Association teleseminar for a lively and informative discussion of the ins and outs of publishing a revised edition of your book. Learn more.
February 10, 2018, 10am -4pm, Stanford Continuing Studies
How to Self-Publish a Book: New Paths for Entrepreneurial Writers
I’ll be joining Holly Brady as she teaches this one-day workshop on publishing at Stanford University. I’ll cover the marketing part of the indie publishing process.
Holly is a font of publishing wisdom, and the class typically sells out. Register on the Stanford Continuing Studies site.
October 4, 2017, Women In Consulting Workshop
From Idea to Publication: Crafting Your Nonfiction Book Plan
Want to demonstrate your expertise, establish thought leadership or share your thoughts with the world? Writing a book is one of the best ways to achieve these goals.
If you’d like to write a book but don’t know how to make it happen, this workshop is for you. We’ll talk through the entire process, from the idea to publication, including:
- Finding and refining your book topic
- Understanding your publication options: Traditional publishing, self-publishing, and the things in between
- Creating your writing roadmap
- Book marketing, or how life as an author begins before publication
You’ll leave with everything you need to create your personal writing and publishing plan, including planning worksheets and checklists. You’ll also get a copy of The Writer’s Process, filled with advice to help you through the writing process itself.
Format: This is a half-day (four hour) workshop, with interactive discussions and exercises to clarify your strategy.
Details: Wednesday, October 5, 12:00-4:00
LinkedIn Building N, 479 N. Pastoria Ave.
Sunnyvale, CA
