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Anne Janzer

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You are here: Home / Events and Speaking

Events and Speaking

Virtual Workshops, Talks, and Webinars

Until the time we can all gather in person again, I’m delivering talks, workshops, and group meetings virtually over zoom. Here are a few of the topics I teach:

Writing

  • Getting Your Brain in Gear: The Inner Game of Writing
  • Self-Editing Your Work

Publishing and Book Marketing

  • Building an Author Platform
  • Self-Publishing: Myths, Realities, and Opportunities
  • Using Discount Book Promotions to Move Books
  • Strengthening Reader Relationships with an Author Newsletter

Business Writing & Communication

  • B2B Business Storytelling
  • Writing About Abstract Topics Without Being Boring

Let me know if I can put together a custom workshop for your group or company.


Upcoming Events

Monday evenings, January 25 through March 1,  2020
Stanford Continuing Studies

How to Self-Publish a Book: New Paths for Entrepreneurial Writers

I’ll be joining Holly Brady as she teaches this one-day workshop on publishing at Stanford University. I’ll cover the marketing part of the indie publishing process.

Holly is a font of publishing wisdom, and the class typically sells out. Register on the Stanford Continuing Studies site.


March 9, 2020, 6:30pm

SLO NightWriters, San Luis Obispo, California

Insights from my Author Survey

Did you know that only 6% of nonfiction writers stick with their initial outlines? (That number must be smaller for fiction writers!)

Did you know that while most books take longer than anticipated to write, most authors find that the experience exceeds their expectations?

And for many published authors, the biggest surprise about the process of writing is what happens afterward—marketing.

In this session, I’lll share the results of a survey of more than 400 authors about their experiences and expectations. We’ll cover insights about publishing, book marketing, motivation, and of course the writing process. I will also share the words of advice and wisdom from the survey participants.


Past Events

Subscription Show 2020 (October 14)

Building Resilience with a Subscription Marketing Mindset

In this keynote for the Subscription 2020 conference, I spoke about how a subscription marketing mindset cultivates resilience in uncertain times.


International Dublin Writer’s Festival (September 2020)

We can’t be there in person, but we can gather online! I’ll be giving a session on Intentional Incubation on Saturday, September 12.

Learn more and register here.


Postponed: New Date Pending

San Luis Obispo Public Library

Self-Publishing: Myths, Realities, and Possibilities

Join me for this interactive discussion about the changing publishing landscape and the numerous options now available to authors.

Event is free, but registration is required.

Register here.


Past Events


January 15-19
Online

Children’s Book Mastery Summit

Join me at this online summit for children’s book authors. I’ll be speaking about ways to market your book.

 


February 1, 2020, 10am -4pm,
Stanford Continuing Studies

How to Self-Publish a Book: New Paths for Entrepreneurial Writers

I’ll be joining Holly Brady as she teaches this one-day workshop on publishing at Stanford University. I’ll cover the marketing part of the indie publishing process.

Holly is a font of publishing wisdom, and the class typically sells out. Register on the Stanford Continuing Studies site.


November 12, 2019, 6:30pm

SLO NightWriters, San Luis Obispo, California

Getting Your Brain in Gear for Writing

Most of us want to do more writing but struggle to make the time, come up with fresh ideas, or finish the work we start. We may even be sidelined by the Imposter Syndrome – the nagging thought that sounds like this: “I am not really a writer.”

Writing is definitely an inner game. Your brain is your most important writing tool.

In this session, Anne will share strategies for thinking about and managing your own writing process in a way that increases your output without sacrificing creativity. We’ll cover ways to accelerate the writing process with creative incubation, writing the first draft more fluidly, and structuring the revision process. And, we’ll talk about ways to handle those common writing problems we all run into.

 


November 7, 2019

Fall 2019 Nonfiction Writer’s Conference

Location: Virtual

How to Host a Profitable Discount Promotion for Your Book

Have you ever wondered what’s going on with those 99 cent books on Amazon? And, why are so many of them best sellers?

Everybody loves a sale—including your readers. Take advantage of that fact to get your books into the hands of the right readers.

Used strategically, discounts and sales can be a valuable part of your marketing plan. But it’s not enough to simply drop the price and wait for the best-seller tag. In this session, we’ll look at the elements of a successful discount promotion.

  • The three key variables for any book promotion
  • Free and paid tactics for promoting your book’s sale
  • How to track your results and measure success

We’ll cover real-world examples of successful nonfiction book sales. Join us to learn how to use short-term discounts to generate long-term results.

 


February 14-17, 2019

San Francisco, California

San Francisco Writer’s Conference

Join me at this annual writing conference. I’ll be talking about the craft (and business) of nonfiction writing; you’ll find a whole host of great sessions at this conference.

Register here


Saturday, June 9, 2018 
Novato, California

Bay Area Independent Publisher’s Association Meeting

Join me at the June Bay Area Independent Publisher’s Association (BAIPA) meeting for a full day of content and insight.

Morning Session: The Author’s Winning Team

I’ll participate in a morning panel on building your dream team for publishing.

Afternoon Workshop: Sustainable Marketing for Indie Authors

Are you overwhelmed by conflicting advice about how to market and promote your books?  Do you worry that you’re not doing the right things, or that you’re missing some magic formula? Or, do you spend so much time chasing book promotions and sales that there’s no time left to write the next book?

In this interactive workshop, we’ll look at what a sustainable book marketing strategy looks like for your specific situation. The workshop will combine insight into the indie publishing industry with a dash of cognitive science to help you identify a book marketing path that makes sense for you. You’ll leave with strategies and inspiration to build your long-term success as an author.

 


May 16, 10am PT

How to Revise and Publish a New Edition of Your Book

Dial into this Nonfiction Authors Association teleseminar for a lively and informative discussion of the ins and outs of publishing a revised edition of your book. Learn more.

 

October 4, 2017, Women In Consulting Workshop

From Idea to Publication: Crafting Your Nonfiction Book Plan

Idea to plan to book

Want to demonstrate your expertise, establish thought leadership or share your thoughts with the world? Writing a book is one of the best ways to achieve these goals.

If you’d like to write a book but don’t know how to make it happen, this workshop is for you. We’ll talk through the entire process, from the idea to publication, including:

  • Finding and refining your book topic
  • Understanding your publication options: Traditional publishing, self-publishing, and the things in between
  • Creating your writing roadmap
  • Book marketing, or how life as an author begins before publication

You’ll leave with everything you need to create your personal writing and publishing plan, including planning worksheets and checklists. You’ll also get a copy of The Writer’s Process, filled with advice to help you through the writing process itself.

Format: This is a half-day (four hour) workshop, with interactive discussions and exercises to clarify your strategy.

Details: Wednesday, October 5, 12:00-4:00

LinkedIn Building N, 479 N. Pastoria Ave.

Sunnyvale, CA

 

 

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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