After decades of writing in the voices of brands and executives for over 100 tech companies, I started writing books in 2015. My first book, Subscription Marketing, arose from the changes I saw around me in the marketing world. (It went through three editions and was published in multiple countries).
Then I pivoted to my favorite topic—writing. I’ve written a number of books about writing, several of which have won awards and been adopted in college curriculums. These books include The Writer’s Process, Writing to Be Understood, and The Writer’s Voice.
Today I apply all of that research and exploration into process and voice to coaching nonfiction authors. My marketing background comes in handy when we work on their book proposals. And my exploration of understanding helps when working with academics and professionals seeking to connect with a general audience.
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