Anne Janzer is author of the book Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, and co-author of the upcoming book The Moonshot Effect. As a writer and content marketing consultant, she has worked with more than a hundred technology companies. Her clients include serial entrepreneurs, industry thought leaders, and technology pioneers.
Anne Janzer is the author of Subscription Marketing: Strategies for Nurturing Customer in a World of Churn, which she wrote to help marketers managing the disruptions of the subscription economy. She is also co-author of the book The Moonshot Effect (coming in 2016), which offers a playbook for leaders who want to break through the gravitational pull of business-as-usual to pursue challenging and worthy endeavors.
Anne has worked with over a hundred technology businesses, from industry giants like VMware to innovative start-ups like Box, helping them articulate positioning and messaging in crowded markets. In her consulting career, she has seen first-hand the many faces of visionary leadership, collaborating with serial entrepreneurs, industry thought leaders, and technology pioneers pushing the boundaries of what’s possible. As a collaborative ghost-writer for corporate executives, her work has appeared in dozens of industry publications and blogs, including Wired.com and the Sand Hill blog.
In addition to her own blog on subscription and content marketing, she contributes guest posts to many corporate blogs, including Marketo, Totango, Zuora, Crowded Ocean, and others. Anne has an established and growing author platform, including an email list, blog, and expansive social media presence. She is a graduate of Stanford University.
Contact me: Send an email to ajanzer[at]marketingdocs.com or connect on LinkedIn.
Look for Anne at MarketingProfs B2B Marketing Forum in Boston, October 20-23, 2015
Moderating a panel at Zuora’s Subscribed 2015.