Thanks everyone for your support during the second edition launch of Subscription Marketing. For about a week after its launch, the book was the #1 New Release in Business Marketing on Amazon – and I’ve got the screenshot to prove it: But like all good things in life, Amazon fame is fleeting, and someone else has […]
Subscription Marketing
Celebrate Your Customers’ Successes
What does your business celebrate? Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul. But […]
Subscription Marketing: Springing Forward
Spring has sprung – and along with it a whole bunch of news related to subscription marketing. From conferences to boxes to inspiration, it’s all here this month. A conference for subscription boxes If subscription boxes are your thing, check out the Subscription Summit 2017 in Austin May 31 and June 1. Three reasons to go […]
Why Customer Success is Marketings New Best Friend (or Should Be)
Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]
Subscription Marketing: January Edition
Value Nurturing: A LinkedIn Skill If you read my marketing posts regularly, you’ll know that I’m an advocate of promoting the customer’s perception of value after the initial sale, or value nurturing. Did you know that value nurturing is skill that you can add to your LinkedIn profile? Seriously, check it out. 1. On LinkedIn, […]
September: Time for Subscription Fatigue
As the calendar turns to September, do you experience any of the following symptoms? Confusion (or surprise) about charges on credit cards for annual subscriptions Deep contemplation triggered by pending renewal announcements Decision fatigue deciding what to do about each new renewal Overflowing email inboxes and a sense of general overwhelm The desire to realign […]
