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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

Celebrate Your Customers’ Successes

March 23, 2017 by Anne Janzer Leave a Comment

What does your business celebrate? Most businesses find time to celebrate their own successes – as they should. Whether it’s a bell that rings every time a purchase order comes in or a party following a great quarter, people find ways to acknowledge and rejoice in successes. Celebrations keep us going through the long haul. But […]

Filed Under: Subscription Marketing Tagged With: Subscription Marketing, value nurturing

Why Customer Success is Marketings New Best Friend (or Should Be)

March 4, 2017 by Anne Janzer Leave a Comment

Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]

Filed Under: Subscription Marketing, Technology marketing Tagged With: Anne Janzer, customer success, marketing, social proof, Subscription Marketing, ZipCar

September: Time for Subscription Fatigue

September 21, 2016 by Anne Janzer Leave a Comment

As the calendar turns to September, do you experience any of the following symptoms? Confusion (or surprise) about charges on credit cards for annual subscriptions Deep contemplation triggered by pending renewal announcements Decision fatigue deciding what to do about each new renewal Overflowing email inboxes and a sense of general overwhelm The desire to realign […]

Filed Under: Subscription Marketing Tagged With: Subscription Marketing

Recent Podcasts and Interviews

August 24, 2016 by Anne Janzer Leave a Comment

Why Any Industry Can Be Disrupted by the Subscription Economy – Bitrix 24 Interview In this interview with Bitrix24, we discussed the fundamentals of subscription marketing, and how the subscription economy is changing both industries and marketing. Read it here. Finding Your Place in the Subscription Economy – Rightly Designed Podcast Thomas McGee of Rightly […]

Filed Under: News Tagged With: podcast, Rightly Designed, Subscription Marketing, Thomas McGee

Dollar Shave Club’s Billion Dollar Value

July 20, 2016 by Anne Janzer Leave a Comment

Unilever just bought Dollar Shave Club for a billion dollars. A billion dollars. When I first wrote about Dollar Shave Club in the book Subscription Marketing, it was still a scrappy startup. That was early last year. Now, it’s part of Unilever. How did it get there, with a $1 billion price tag? Hint: It’s not about the […]

Filed Under: Subscription Marketing Tagged With: Dollar Shave Club, Subscription Marketing, Unilever, value nurturing

The Magic Moment for Value Nurturing

July 7, 2016 by Anne Janzer Leave a Comment

The moment when someone signs up as a customer, your relationship with that person shifts. If you come from a traditional marketing and sales environment with a linear funnel, you might ring a gong to mark the deal and hand the customer off to another part of the business. But if your business depends on long-term customer relationships, recognize the […]

Filed Under: Subscription Marketing Tagged With: Buffer, Slack, Subscription Marketing, value nurturing, WriterHangout

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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