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You are here: Home / Archives for Subscription Marketing

Subscription Marketing

Thinking Like a Journalist

June 22, 2016 by Anne Janzer Leave a Comment

When it comes to marketing for subscriptions, the admonition to “think like a journalist” is great advice. Journalists understand their readers and foster long-term relationships with them. That’s what brands need to do, as well. So I was thrilled to have the chance to talk with Phoebe Chongchua on her Brand Journalism Advantage podcast recently. We chatted […]

Filed Under: Subscription Marketing Tagged With: brand journalism, Brand Journalism Advantage, Phoebe Chongchua, podcast, Subscription Marketing, value nurturing

When Marketing Adds Value: The Case for Content

May 16, 2016 by Anne Janzer Leave a Comment

Creative marketing organizations go beyond simply communicating the value they provide. They add value outside the product or service, through content, community, partnerships, and data.” These words seemed almost revolutionary when I wrote them in the book  Subscription Marketing. But look around and you can find numerous examples of businesses demonstrating that, when done with […]

Filed Under: Subscription Marketing Tagged With: Adobe, Bob Ross, Subscription Marketing, value nurturing

The Science of Value Nurturing and Happy Customers

March 8, 2016 by Anne Janzer Leave a Comment

Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]

Filed Under: Book reviews, Subscription Marketing Tagged With: book review, cognitive science, Elizabeth Dunn, Happy Money, Michael Norton, Subscription Marketing, value nurturing

Nurture SaaS Super-Users and Advocates

January 19, 2016 by Anne Janzer Leave a Comment

Many SaaS companies empower the advocates among their customers to help others. Well-designed advocacy programs benefit everyone: The advocates receive recognition, additional resources, and the overall satisfaction of helping others. Newer customers benefit from having a variety of people available to answer their questions and provide guidance. Your company benefits from increased customer loyalty and […]

Filed Under: Subscription Marketing Tagged With: advocate, hootsuite, SaaS marketing, Salesforce, Subscription Marketing, super-user

A Video Book Review!

January 13, 2016 by Anne Janzer Leave a Comment

The always entertaining Douglas Burdett created this video book review of Subscription Marketing, as a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.

Filed Under: Subscription Marketing Tagged With: book review, Douglas Burdett, Marketing Book Podcast, Subscription Marketing

Check Out the Marketing Book Podcast

January 1, 2016 by Anne Janzer Leave a Comment

Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]

Filed Under: Book reviews, News Tagged With: Douglas Burdett, Marketing Book Podcast, review, Subscription Marketing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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