Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast.
Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice.
Things we discuss:
- How the sharing economy and Internet of Things are affecting industries of all kinds
- How these changes threaten marketing’s relevance
- When Andrew Luck will publish a book on marketing
Check out the Marketing Book Podcast site.