The always entertaining Douglas Burdett created this video book review of Subscription Marketing, as a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.
Subscription Marketing
Check Out the Marketing Book Podcast
Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]
Subscriptions Are Eating Software
In an essay published in the Wall Street Journal in 2011, Marc Andreeson famously described the path of the technology industry with the phrase “Software is eating the world.” (Read the original article here.) In short, software is disrupting the technology industry, sector by sector. Everything that a technology sector does is eventually absorbed into software. There’s […]
Nine Marketing Books to Give This Holiday Season
Books make fabulous gifts for family members, friends, and colleagues. A good business book is a gift that keeps on giving: knowledge stays with the recipient long after they finish the book. The gift of a book is more personal than a gift card, yet not so personal as to breach etiquette boundaries at work. Depending on how […]
Marketing and the Subscription Economy: A Zuora Video
At the Subscribed conference in San Francisco last May, I sat down to talk with Zuora about marketing in the subscription economy. Here’s a transcript; the video is below. In the traditional marketing environment, a lot of marketers only keep their eye on the ball up to the point of the sale. They think about customer retention, […]
Subscription Marketing: Not What You May Think
What does the term subscription marketing mean to you? Do you think of selling renewals to newspapers, magazines, or other consumer media subscriptions? That’s a narrow, niche view of subscription marketing. I’d argue that many marketers are subscription marketers today, whether they realize it or not. And nearly everyone has the potential to become a subscription […]
