It’s been one year since the book Subscription Marketing published. Much has happened in that time. The past months have seen a growing realization of the impact of the subscription economy, not only on marketing but on business models across industries. As a few examples: More people understand that subscriptions aren’t just for newspapers and magazines, but apply […]
Robbie Kellman Baxter
An Insider’s Guide to the Membership Economy (Book Review)
Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a subset of which? Or does the reality look something […]
