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Nurturing SaaS Customers through Video

January 12, 2016 by Anne Janzer Leave a Comment

  When it comes to helping customers realize success with Software-as-a-Service, video plays an important role. You can send out field engineers and trainers to high-value accounts. But in terms of value nurturing at scale, there’s nothing quite like video. SaaS solutions are often complex, and require people to learn new behaviors if they are to […]

Filed Under: Subscription Marketing Tagged With: LinkedIn, Lynda, SaaS, Skillshare, value nurturing, Video

Welcome to the Funnel: A Book Review

November 10, 2015 by Anne Janzer Leave a Comment

Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]

Filed Under: Book reviews, News Tagged With: blogging, content marketing, ebook, Jason Miller, LinkedIn, Marketo, Welcome to the Funnel

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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