The shift to the cloud represents a fundamental change for the people who market software. Software-as-a-Service (SaaS) companies are in the business of selling subscription relationships.
This short ebook explores the specific ways to apply the subscription marketing practices described in the Subscription Marketing book to SaaS marketing. Topics include:
- The free trial
- Demonstrating value with data
- Nurturing advocates and super-users
- Using video to nurture value