Reading The Story Advantage has inspired me to work on my skills. How will it inspire you?
Books for writers
One of the best gifts you can give someone is a book that will change their lives. And do you know who really loves getting books as gifts? People who write. I carry bits and pieces of the writing advice I’ve heard around in my head. Sometimes, I bring back up an image from Elizabeth […]
John Jantsch is well known in the marketing community as the author of the small-business-marketing classic, Duct Tape Marketing. His latest book, the Self-Reliant Entrepreneur, is something entirely new. It’s philosophical and thought-provoking, yet still highly relevant to the audience of entrepreneurs that he reached with Duct Tape Marketing. Most of the book is a […]
Short Version: In this fascinating book, Deborah Tannen explores how mismatched conversational styles affect women and men in the workplace. I highly recommend it for writers, as well as anyone who works with other people. Long Version: We each develop certain conversational habits and styles during our lives. The words we use when speaking reflect […]
Short Version The Misinformation Age by Cailin O’Connor and James Owen Weatherall offers important insight for scientists, journalists, nonfiction writers, and anyone who wants to combat the spread of false beliefs. Long Version: How Misinformation Spreads and What We Can Do About It “Individually rational agents can form groups that are not rational at all.” […]
Short Version If you want to change people’s opinions with your words, and particularly if you want to write an opinion piece that makes an impact, read this new book by the former editor of the New York Times Op-Ed page. Writing to Persuade by Trish Hall interweaves fun, behind-the-scenes stories about the workings of the Times […]