The always entertaining Douglas Burdett created this video book review of Subscription Marketing, as a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]
The world of business and marketing is filled with good books, and few people have time to read all of them. If you haven’t read it yet, make sure that Youtility by Jay Baer has a place on your list. Youtility was published in 2013 – it’s taken me two years. (My bad!) It’s relevant […]
A Call to Reason and Strategy As soon as I read this statement, I knew I’d like Linda Popky’s new book: “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business – not just once, but time and […]
A Review of The Membership Economy by Robbie Baxter Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a […]
Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written about content marketing, and it’s not all helpful. The Wall Street Journal apparently equated content marketing […]