The Antidote to the Culture of Instant Success Reality television, easy fame, self-proclaimed gurus – we live in a strange and often exhausting world. But the root of many of our problems remains consistent throughout history – the human ego. The stories in Ryan Holiday’s Ego is the Enemy span from ancient Greece to modern day, […]
book review
Stop Boring Me! [Book Review]
Better Marketing Using the Principles of Improv I want to live in a world in which every marketer reads Kathy Klotz-Guest’s Stop Boring Me! Marketing would be a lot more entertaining, relevant, and human. The book offers guidance for creating better, more effective marketing content by applying the essential principles of improv comedy. As you […]
A Five-Star Review by IndieReader
The Writer’s Process earned a five-star review from IndieReader. Here’s the take-away: IR Verdict: Full of science-backed suggestions for solving nearly any writing problem, THE WRITER’S PROCESS is a worthy addition to the collections of aspiring and experienced writers alike. Read the full review on IndieReader.
A New Writing Book by Steven Pressfield
Short version of this review (for people who have read The War of Art) Steven Pressfield has another book out, a follow-up to The War of Art, titled Nobody Wants to Read Your Sh*t. It’s free (until June 30) in online formats here. Enough said. Long version (for everyone else) There are a few, select […]
Process: The Writing Lives of Great Authors [Review]
![Process: The Writing Lives of Great Authors [Review]](https://annejanzer.com/wp-content/uploads/2016/04/processcover-167x200.jpg)
Do great writers occupy a unique subspecies of the human race? Are their brains wired differently, or are they people who manage to work through the barriers that stump others? In the course of working on my upcoming book on optimizing the writing process, I discovered Sarah Stodola’s wonderful book Process: The Writing Lives of Great Authors. If writing is […]
The Science of Value Nurturing and Happy Customers
Do you measure Net Promoter Score or customer loyalty? Are you tracking customer retention and engagement? Each of these metrics attempts to answer the same fundamental question: how happy people are being customers. For all of the effort we spend measuring and monitoring these metrics, it’s worth considering the deeper question of human motivation. What makes people happy about spending money? […]
