The Review: Short Version Finally – a comprehensive guide to the Subscription Economy, told from a viewpoint at the center of this tectonic shift. Long Version When I wrote the first edition of Subscription Marketing (published January 2015), I tried to get my head around the scope of the changes happening to businesses as they […]
book review
The Power of Moments (A Book Review)
The Short Version: A Must-Read for Subscription Marketers The Power of Moments: Why Certain Experiences Have Extraordinary Impact should be required reading for marketers who participate in the Subscription Economy. The book both inspires and instructs us in creating the moments and experiences that foster meaningful connections, in our lives and businesses alike. Oh, it’s […]
Newbie’s Guide to Sell More Books [Book Review]
![Newbie’s Guide to Sell More Books [Book Review]](https://annejanzer.com/wp-content/uploads/2017/06/newbie-157x200.jpg)
A few years back I took a pause from my B2B marketing career to write a book. Then I got hooked on the book thing, and never looked back. Oddly enough, in learning about indie publishing, I forgot everything I knew about marketing. Or it seemed that way. Books Need Marketing – Duh! The B2B […]
How We Learn: A Book Review
I thought I was reading a book about learning, but then I realized it was about writing, thinking, and creativity. We live in a culture and time that requires all of us to be life-long learners. Our jobs are changing. The world is changing. Not only do we have to stay informed, we must keep learning. As an […]
Sell More Books with Less Social Media [Book Review]
![Sell More Books with Less Social Media [Book Review]](https://annejanzer.com/wp-content/uploads/2016/11/coffeesocialmedia-300x200.jpg)
Authors face a veritable gauntlet of online book marketing advice. Deciding which strategies to follow can be overwhelming. (See last week’s post on avoiding decision fatigue when publishing your book.) When it comes to book promotion and social media, much of the advice follows the model “this worked for me (or author x), so it should work for […]
Ego Is the Enemy [Book Review]
The Antidote to the Culture of Instant Success Reality television, easy fame, self-proclaimed gurus – we live in a strange and often exhausting world. But the root of many of our problems remains consistent throughout history – the human ego. The stories in Ryan Holiday’s Ego is the Enemy span from ancient Greece to modern day, […]
