A Marketing Term You Should Know Five years ago, I proposed that marketers add the term value nurturing to their vocabularies and their marketing plans. Value nurturing is nothing more than enhancing the customer’s experience of value, after the conversion or the sale. It’s a critical marketing practice today because more businesses are basing their […]
What Is Subscription Marketing, Anyway?
When I first published a book titled Subscription Marketing in 2015, many business marketers didn’t understand how it applied to them. They thought it was only about newspapers, or magazines, or perhaps email marketing. Even people marketing cloud-based software didn’t see the connection with their own work. Subscription marketing isn’t only about selling subscriptions. It’s […]
Fear of Publishing Your Writing
You’ve Written Something. Now What? Most of the posts on this blog focus on the process of writing: planning the work, putting the words together, and moving forward. But how do you approach the next step? Writers face two kinds of existential anxiety. Some writers worry about whether people will like their work. Experienced writers […]
Finding Your Writing Pace
Are You a Sprinter or a Marathoner? Every year, hundreds of thousands of people try their hands at writing 50,000 words of a novel in the month of November, as part of NaNoWriMo (National Novel Writing Month). The success and popularity of NaNoWriMo is a testament to the power of the writing sprint. You can accomplish […]
Fanocracy: A Book Review
Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]
Is This the Year You Write?
Is this the year you take up your pen, metaphorically or physically, and raise your voice for a cause that you believe in? Is this the year you write that article, or share an opinion piece with the local paper about a topic that you care deeply about? Will you write a blog post that […]