Your words represent you when you are not present.
- They reinforce your expertise and authority.
- They expand the reach of your ideas.
- They sustain long-term relationships with customers.
Time spent improving your writing is an investment in your career.
Taking your business writing to the next level
No matter how much writing you do, you can always find ways to improve this critical business skill:
Your craft: Communicating with greater clarity and impact
Your process: Enhancing your writing productivity on the job
Your effectiveness: Creating content that has a desired impact on the reader
Here are a few ways to level up your business writing.
Read my books for advice grounded in science and practice
If you write on a team, in a group, or in the workplace, pick up The Workplace Writer’s Process: A Guide to Getting the Job Done.
The book includes practices for planning and managing writing projects, from inception to publication. Checklists and worksheets let you customize the advice to use on the job.
If you need to explain or persuade with your nonfiction writing, read Writing to Be Understood: What Works and Why.
In addition to the underlying science and interviews with scientists and authors, you’ll find detailed methods that you can apply to your own writing.
Write content that delivers value to customers
If you want to sustain ongoing relationships with your customers through content, check out Subscription Marketing: Strategies for Nurturing Customers in a World of Churn.
The book includes a large number of practical, creative marketing ideas that you can implement immediately to build successful relationships with customers.
Find out more about the practices of subscription marketing.
Anne Janzer shows you how to add value and nurture customers before and after the sale, driving success in today’s real-time business environment.”
David Meerman Scott, author of The New Rules of Sales and Marketing
