If you hadn’t noticed, the world around us is changing. Instead of buying stuff, we’re subscribing to services. And that change effects the relationships that we, as consumers, have with businesses. We’re looking for long-term relationships, based on trust and value.
If you’re still marketing and pitching customers the same old way, then you’re missing this shift.
We need a new marketing mindset—one that expands far beyond the marketing organization.
That’s the subject of the book Subscription Marketing: Strategies for Nurturing Customers in a World of Churn. That book is now in its second edition, and has been translated to Japanese.
If this subject interests you, here are some other things you can check out.
If you want to make the mindset shift, here’s my Subscription Marketing Manifesto. Print it, share it, absorb it, live it.
Find my latest writings on the topic here.
Podcasts and Webinars
You can find me talking about subscription marketing on many podcasts, virtual summits, and other places. Here are a few of my favorite ones:
The Marketing Book Podcast with Douglas Burdett
Zuora’s Subscribed podcast, talking about subscriptions and marketing
Duct Tape Marketing Podcast: How to Tap into the Subscription Economy
Helping Sells Radio, The power of value nurturing
Mindtouch webinar: How to Make Your Company Customer Obsessed
The Subscription Marketing Newsletter
I didn’t want to stop with the book. Every day brings new developments, fresh examples of brilliant subscription marketing, and more resources for the marketer. So I send out a monthly newsletter about subscription marketing to pass along useful strategies and resources.
If you’re interested in receiving it, sign up below:
A Free Ebook on SaaS Marketing
If you’re a SaaS marketing, check out this free ebook on SaaS Marketing.