Welcome to the World of Churn!
Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?
Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.
This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model.
Revised and expanded to reflect the growing Subscription Economy
This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
If your business has a recurring revenue component, you’ll want to pay attention to how well you’re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.
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What Others Say
Keeping an existing customer is much more profitable than selling a new one, especially in a subscription business. Anne Janzer shows you how to add value and nurture customers before and after the sale, driving success in today’s real-time business environment.”
David Meerman Scott
Best-selling author of The New Rules of Marketing and PR,
now in 25 languages from Arabic to Vietnamese
Anne’s terrific book is an excellent primer to help your business take advantage of the subscription economy, while navigating around potential potholes. And as a bonus: It’s clear, straightforward, and refreshingly jargon-free!”
Chief Content Officer, MarketingProfs, and
author of the WSJ best seller, Everybody Writes
Finally, a roadmap. Anne Janzer not only illustrates the power of truly understanding what drives value throughout the subscription customer lifecycle, but essentially gives us the very roadmap needed to make it happen.”
(Subscription Trade Association)
Bulk purchases: Buy copies for your whole team from 800ceoreads.
Subscription Marketing is now available in a Japanese language version. See it on Kindle, or on the bookstore shelves:
Preview the Ebook
Praise for Subscription Marketing
“Fascinating read with clear, concise and actionable strategies to give your ROI a solid boost!” Sheila Green, Green Productivity Solutions
“The book completely changed the way I view my subscription company’s approach to marketing.” – Amazon customer
“A must-read for software industry leaders and enthusiasts.” – Sarah E.