This is the third in a series of posts about being a podcast guest. Read the first one here. The hour for your podcast interview has arrived. If you’ve done your preparation work as described in the previous post in this series, then you’ve got a few notes together, you understand the audience, and you know […]
Douglas Burdett
Talking Writing on the Marketing Book Podcast
Why is a book about writing the subject of a Marketing Book Podcast episode, you may ask? One of the biggest challenges of content marketing is creating great content. That means writing well. If you need to up your game, understand what your readers are experiencing. That was the topic of this podcast interview. Give […]
Preparing for the Podcast (Part Two of the Author’s Guide)
This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]
A Video Book Review!
The always entertaining Douglas Burdett created this video book review of Subscription Marketing, as a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.
Check Out the Marketing Book Podcast
Here’s a worthy New Year’s resolution: keep up on the latest in marketing books in 2016 by listening to the Marketing Book Podcast. Bonus: On the January 1st episode, Douglas Burdett and I discuss Subscription Marketing – the book and the practice. Things we discuss: How the sharing economy and Internet of Things are affecting industries of all […]