Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
content marketing
Welcome to the Funnel: A Book Review
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Values-Based Marketing Lessons from Patagonia
Just as its customers travel remote and difficult terrains, Patagonia continues to explore new territories in the practice of values-based marketing. The most recent Patagonia catalog offers marketers important lessons about the power of content for aligning with customers’ values. Content: Not Just for Selling Patagonia catalogs don’t go straight into the recycling bin at my house. Even if […]
Startup Marketing through Content: A Review of Content Inc
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]
Customer-Inspired Marketing
Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a subscription-based service for children’s toys. In shorthand: Netflix for LEGOs. The company does many things […]
Cultivating Content from Customers
Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source for this content than the customers themselves? You may have heard the term user-generated content, referring […]
