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You are here: Home / Archives for content marketing

content marketing

The Content Code: A Book Review

February 9, 2016 by Anne Janzer Leave a Comment

Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: content marketing, content shock, Mark Schaefer, The Content Code

Welcome to the Funnel: A Book Review

November 10, 2015 by Anne Janzer Leave a Comment

Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]

Filed Under: Book reviews, News Tagged With: blogging, content marketing, ebook, Jason Miller, LinkedIn, Marketo, Welcome to the Funnel

Values-Based Marketing Lessons from Patagonia

October 20, 2015 by Anne Janzer Leave a Comment

Just as its customers travel remote and difficult terrains, Patagonia continues to explore new territories in the practice of values-based marketing. The most recent Patagonia catalog offers marketers important lessons about the power of content for aligning with customers’ values. Content: Not Just for Selling Patagonia catalogs don’t go straight into the recycling bin at my house. Even if […]

Filed Under: Content marketing, Subscription Marketing Tagged With: #KeepJumboWild, content marketing, Jumbo Glacier, Patagonia, value nurturing, values, values-based marketing

Startup Marketing through Content: A Review of Content Inc

October 14, 2015 by Anne Janzer 2 Comments

Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]

Filed Under: Book reviews, Content marketing, News, Technology marketing Tagged With: book review, Content Inc, content marketing, Joe Pulizzi, Lean Startup

Customer-Inspired Marketing

August 19, 2015 by Anne Janzer Leave a Comment

Your best marketing ideas may come from outside the marketing organization – even outside the company. In the case of Pley, a simple suggestion from a busy parent resulted in a business success and many happy children. Pley is a subscription-based service for children’s toys. In shorthand: Netflix for LEGOs. The company does many things […]

Filed Under: Content marketing, Subscription Marketing Tagged With: content marketing, customer loyalty, customer-generated content, marketing, Pley

Cultivating Content from Customers

July 1, 2015 by Anne Janzer Leave a Comment

Content cultivation is the practice of collecting content from customers to use in ongoing marketing and customer nurturing. When it comes to content marketing after the sale, you need focus on the issues that are important to current customers. What better source for this content than the customers themselves? You may have heard the term user-generated content, referring […]

Filed Under: Content marketing, Subscription Marketing Tagged With: content cultivation, content marketing, customer success, GoPro, Pley, PleyWorld, Totango, user-generated content

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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