Forget best film and best director; content marketers everywhere are busy putting together their submissions for the Content Marketing Awards. Less glamor, perhaps, but more fun. Content Marketing Institute opened up the awards for submissions in February. The deadline is April 29, 2016. Thinking of entering in one of the 76 categories? Here’s the link: http://contentmarketingawards.com. […]
content marketing
The Content Code: A Book Review
Here are a few of the articles that have appeared in my newsfeed in recent weeks: 25 podcasts that will make you a better marketer The top 200 content marketing brands and influencers 11 blogs every marketer should subscribe to 20 books every marketer should read in 2016 Do you have time to read and follow all of this? Heck, I […]
Nine Marketing Books to Give This Holiday Season
Books make fabulous gifts for family members, friends, and colleagues. A good business book is a gift that keeps on giving: knowledge stays with the recipient long after they finish the book. The gift of a book is more personal than a gift card, yet not so personal as to breach etiquette boundaries at work. Depending on how […]
Welcome to the Funnel: A Book Review
Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Permission to Write with Mojo
The time has come to sink the ‘synergistic’ speak and show “industry-leading” to the back door. (If everyone’s industry-leading, who is following?) A shift is underway in B2B marketing, starting with the writing voice. The B2B voice is changing: from authoritative to conversational, from safe and stodgy to confident and authentic. And everyone should rejoice, whether we’re creating the content or […]
Values-Based Marketing Lessons from Patagonia
Just as its customers travel remote and difficult terrains, Patagonia continues to explore new territories in the practice of values-based marketing. The most recent Patagonia catalog offers marketers important lessons about the power of content for aligning with customers’ values. Content: Not Just for Selling Patagonia catalogs don’t go straight into the recycling bin at my house. Even if […]
