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You are here: Home / Archives for content marketing

content marketing

Why Marketers Should Read The New Rules of Sales and Service

January 13, 2015 by Anne Janzer Leave a Comment

If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: content marketing, David Meerman Scott, sales objections, service, storytelling, subscription

Another Book Review of Everybody Writes

October 13, 2014 by Anne Janzer 2 Comments

You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf […]

Filed Under: Book reviews, Content marketing, Writing Tagged With: Ann Handley, book review, content marketing, Doug Kessler, Everybody Writes, website copy, writing

Create a quick corporate style guide

August 19, 2013 by Anne Janzer Leave a Comment

If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t fear. It doesn’t have to be a huge project. Here’s a case where the perfect […]

Filed Under: Business writing Tagged With: Anne Janzer, capitalization, content marketing, content strategy, corporate style, punctuation, style guide

Finding your corporate style

July 24, 2013 by Anne Janzer Leave a Comment

If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying your corporate tone and style. But what if you’re just getting started or trying to […]

Filed Under: Business writing, Content marketing Tagged With: Anne Janzer, B2B marketing, branding, content marketing, style, tone

A must-read for marketers: To Sell is Human

February 28, 2013 by Anne Janzer Leave a Comment

Do you feel uncomfortable when someone ‘confuses’ marketing with sales? Reading Daniel Pink’s new book To Sell is Human might change your mind. According to Pink, teachers, physicians, entrepreneurs and others are all in the business of selling. My only worry is that our conditioned aversion to the idea of sales will prevent more people […]

Filed Under: Content marketing Tagged With: Anne Janzer, book review, content marketing, Daniel Pink, marketing, pitch, sales, To Sell is Human

Messaging part 2: The messaging review

March 30, 2012 by Anne Janzer Leave a Comment

In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other content. How do you conduct a review of the messaging, particularly if it’s something that […]

Filed Under: Business writing, Content marketing Tagged With: Anne Janzer, content marketing, messaging, messaging review, product messaging, website copy, white papers

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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