Hungry for a good content marketing book? Although Welcome to the Funnel came out last December, November is the perfect time to read it (in the States). Because Jason Miller applies a turkey dinner analogy to blogging and content marketing. Jason Miller is the content marketing strategist at LinkedIn. He earned his stripes at Marketo. He certainly knows his content […]
Book Reviews and Recommendations
One of the greatest gifts someone can give you is a reference to a good book.
I read a large number of books - many as research for the books I write, others just because I love to read them. My topic areas include business and marketing, writing, and cognitive science.
These are links to the book review posts. Visit the Resources pages to find suggested readings for either writing or marketing.
Startup Marketing through Content: A Review of Content Inc
Reading Joe Pulizzi’s new book Content Inc is a welcome shock for someone who lives in the engineering-driven, growth-hacking Silicon Valley. The book’s message: start your business by building an audience with content, before you write a line of code. Once you own the loyal audience, figure out what that community wants and build it. Wait—what? Content […]
Marketing Above the Noise by Linda Popky
A Call to Reason and Strategy As soon as I read this statement, I knew I’d like Linda Popky’s new book: “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business – not just once, but time and […]
An Insider’s Guide to the Membership Economy
A Review of The Membership Economy by Robbie Baxter Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a […]
Why Marketers Should Read The New Rules of Sales and Service
If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing […]