Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and the technology? The right answer is probably what my English teachers used to tell me […]
5 reasons NOT to write like an academic
As schools everywhere are restarting and the latest crop of college graduates settles into new jobs, I thought I’d share a few of the harsh, early business writing lessons I learned on the job. I was an English major. When I entered the business world, I quickly found that what worked so well for me […]
What are the top tasks for your business website?
When prospects arrive at your business website, what are they trying to do? Are they taking valuable time from their day so they can… Enjoy a nice graphic of smiling people with vague words about connecting and empowering? Read your most recent news release? See what conferences you’re going to be attending in the coming […]
Technology marketing in the dog days of summer
In honor of August and the ‘dog days’ of summer, here’s a quick blog post to remind everyone of an essential fact: no matter how technical or high level the sale, our prospects are people. So, respect the fact that somewhere, in some corner of their brain, there’s someplace else they’d rather be. Here’s one […]
Be specific, it’s more interesting
Keeping your options open is a good thing in life. In marketing writing, however, it can be killer. If you try to make sure you communicate everything (oh, and we also do this!) you can losing the reader’s attention before you earn it. It’s better make a strong specific claim – even if you’re neglecting […]
Balancing SEO and natural language in website copy
photo © 2011 Frank Kovalchek | more info (via: Wylio) I’m working with a client that has just rewritten their website. The content is very readable and approachable. It should be quite effective … if they can get their prospects to find the site. The company has also provided me with a list of the […]
