by londoncyclist I’ve been really short on time lately, for both work and personal reasons. But I’m not alone. We’re all pressed for time at some point. So I thought I’d share a few of my favorite tools that help me blog more efficiently. Tracking ideas One big blogging challenge is deciding what to write about. […]
The curse of the familiar
Sometimes the greatest value I can offer a client is a fresh, outside perspective. For example, I worked with a client recently that was making a major proposal to a customer. As I talked with them, several things became clear: They were so familiar with their unique value that they assumed everyone knew it. As […]
Freelance horror stories: The consulting contract
Whenever you get a group of freelancers together, one subject sure to come up is the unreasonable, unusual or plain crazy requests from potential clients. Sometimes it feels like companies are putting up hurdles for freelancers to clear. Here are 6 contractual ‘hurdles’ I’ve been asked to clear in the course of my freelance career: […]
Messaging part 2: The messaging review
In my last post (There’s always time for messaging) I talked about a few strategies for selling the ‘messaging’ part of a content marketing project. It’s important to nail down key messaging before writing website content, white papers or other content. How do you conduct a review of the messaging, particularly if it’s something that […]
There’s always time for messaging
Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have time for that” or “Just work with what you see on our web page, the […]
Marketing in an age of transparency
by motoyen I got a phone call on the office phone the other day – the caller ID flashed an unfamiliar number. Before the third ring, I had done a search on the phone number, discovered it was a junk call, and decided not to answer. In the time it takes to answer (or not answer) […]
