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Another Book Review of Everybody Writes

October 13, 2014 by Anne Janzer 2 Comments

You don’t have to be a reluctant writer to get value from Ann Handley’s latest book, Everybody Writes. With content marketing gaining ground, more people are now on the hook for creating content through blog posts, articles and other written pieces. The book is useful for anyone who finds themselves writing for work, and particularly on behalf […]

Filed Under: Book reviews, Content marketing, Writing Tagged With: Ann Handley, book review, content marketing, Doug Kessler, Everybody Writes, website copy, writing

Minimum Viable Messaging for Startups

September 19, 2014 by Anne Janzer Leave a Comment

Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]

Filed Under: Technology marketing Tagged With: Anne Janzer, B2B marketing, Eric Reis, freelance writing, Lean Startup, messaging document, product messaging, startup

What’s your True Story? (Book review)

September 3, 2014 by Anne Janzer Leave a Comment

David Meerman Scott’s New Rules of Marketing and PR came out in 2007, which seems like a lifetime ago. Now it’s a “marketing classic.” As the world continues to evolve, marketers need to be lifelong learners to stay current. In the interests of continuous learning, I’ve been reading a wide range of books and want […]

Filed Under: Content marketing Tagged With: book review, David Meerman Scott, marketing, Storydoing, True Story, Ty Montague

Empowerment marketing: The next big thing (I hope!)

February 4, 2014 by Anne Janzer Leave a Comment

Looking for the next big thing in marketing? I’d suggest reading Jonah Sach’s Winning the Story Wars. Marketers have been hearing for some time the importance of telling a story. This book considers the broader perspective of how you choose to use those stories. Sachs labels most traditional marketing techniques as inadequacy marketing: you highlight […]

Filed Under: Content marketing, Technology marketing Tagged With: B2B marketing, empowerment marketing, inadequacy marketing, Jonah Sachs, Winning the Story Wars

Create a quick corporate style guide

August 19, 2013 by Anne Janzer Leave a Comment

If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t fear. It doesn’t have to be a huge project. Here’s a case where the perfect […]

Filed Under: Business writing Tagged With: Anne Janzer, capitalization, content marketing, content strategy, corporate style, punctuation, style guide

Finding your corporate style

July 24, 2013 by Anne Janzer Leave a Comment

If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying your corporate tone and style. But what if you’re just getting started or trying to […]

Filed Under: Business writing, Content marketing Tagged With: Anne Janzer, B2B marketing, branding, content marketing, style, tone

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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