The latest Duke CMO Survey (produced by professor Christine Moorman at Duke University’s Fuqua School of Business) is out, giving us yet another glimpse into what’s going on in top marketers’ heads. I went immediately to the breakdown by industry sector to see what’s happening in technology marketing. The technology sector is part of the […]
Freelance horror stories: Undead projects
Here’s the latest installment in my “freelance horror stories” – “undead” projects. If you’re a freelancer, you know that these are frighteningly real. And if you hire freelancers, this may help you understand that fleeting look of fear when you first start working with a freelancer – we live in a dangerous world. The Zombie: […]
Time-shifting tools
As a self-employed person, I really value having control over my time. That’s why I’m excited by time-shifting tools that let me do things when I want to do them. I’m not alone in this; time-shifting is the reason we love our Tivos and DVRs. A few weeks back I shared a blog on Time […]
Social media failure stories, revisited
Social media is the new marketing imperative for nearly every type of business. Those of us in the marketing world read social media ‘success stories’ all the time and learn from them. But I think we learn as much, or more, from failures. Last year I wrote a blog about the lack of failure stories […]
Top 3 excuses for not doing content marketing
At this point, it’s pretty difficult to ignore content marketing if you’re in the marketing industry. Yet I still run into companies that either don’t understand it or otherwise don’t want to think about content marketing, for all kinds of reasons. 1. It’s a fad, a trend. It will go away. Content marketing isn’t really […]
Working outside your comfort zone
Where’s the boundary between testing your comfort zone and being reckless? And in professional life, is it a good idea to work beyond your comfort zone or to play to your strengths? These were some of the questions I toyed with after trying ziplining – something I ordinarily wouldn’t have signed up to do. In […]
