When maintaining a business blog, it’s really useful to have a few blogs in reserve. Keeping the blog ‘fed’ is by far the biggest challenge for most businesses. Blogs are like firewood — it’s nice to have a stockpile. One strategy is to find a topic that can become a series of blogs. Here are a […]
Create a quick corporate style guide
If multiple people create content for your business, you need a corporate style guide. Otherwise, you risk having a corporate identity with personality disorder. Keep a consistent voice across your content If you don’t already have a style guide, don’t fear. It doesn’t have to be a huge project. Here’s a case where the perfect […]
Finding your corporate style
If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying your corporate tone and style. But what if you’re just getting started or trying to […]
A must-read for marketers: To Sell is Human
Do you feel uncomfortable when someone ‘confuses’ marketing with sales? Reading Daniel Pink’s new book To Sell is Human might change your mind. According to Pink, teachers, physicians, entrepreneurs and others are all in the business of selling. My only worry is that our conditioned aversion to the idea of sales will prevent more people […]
Are rogue emails sabotaging your marketing?
I was on the receiving end of a rogue email drip campaign recently. The first email (which I ignored) offered a product demo. Then came the second and third – and that’s when I was sure these were rogue emails. Rogue sales emails are a marketing person’s nightmare. They’re the emails that someone (usually in […]
Survey says: Technology marketers are optimistic
The latest Duke CMO Survey (produced by professor Christine Moorman at Duke University’s Fuqua School of Business) is out, giving us yet another glimpse into what’s going on in top marketers’ heads. I went immediately to the breakdown by industry sector to see what’s happening in technology marketing. The technology sector is part of the […]
