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Value Nurturing: Marketing Meets the Subscription Economy

April 15, 2015 by Anne Janzer Leave a Comment

In the subscription economy, marketers must dedicate time and energy to nurturing their current customers. If you sell using a subscription model, then your future revenues depend heavily on the success and loyalty of your current customers. The potential payback for marketing to those customers is huge. It sounds both simple and obvious. Yet in many businesses, […]

Filed Under: Subscription Marketing Tagged With: customer success, customer success stories, lead nurturing, Subscription Economy, Subscription Marketing, value nurturing

Marketing Above the Noise by Linda Popky

April 9, 2015 by Anne Janzer Leave a Comment

A Call to Reason and Strategy As soon as I read this statement, I knew I’d like Linda Popky’s new book: “It’s time to move the discussion away from today’s latest hot marketing tools and tactics to what really counts: convincing customers to trust you with their business – not just once, but time and […]

Filed Under: Book reviews, Technology marketing Tagged With: book review, customer marketing, Linda Popky, Marketing Above the Noise, value nurturing

An Insider’s Guide to the Membership Economy

March 13, 2015 by Anne Janzer Leave a Comment

A Review of The Membership Economy by Robbie Baxter Question of the day: Are memberships one variation of the Subscription Economy (as suggested in John Warrillow’s The Automatic Customer, which I reviewed here)? Or are we really experiencing the growth of a Membership Economy, for which subscriptions are merely one revenue model? Which is a […]

Filed Under: Book reviews, Subscription Marketing Tagged With: Anne Janzer, Automatic Customer, book review, John Warrillow, Membership Economy, Robbie Kellman Baxter, Subscription Economy

The Automatic Customer: A Book Review

February 25, 2015 by Anne Janzer Leave a Comment

Have you ever heard of the Blue Car Syndrome? It’s the non-scientific name for what happens when you buy a blue car, then start seeing blue cars everywhere. I’ve been experiencing the effect lately when it comes to subscription businesses. While working on a book about the implications of subscription models on marketing, I started […]

Filed Under: Book reviews, Subscription Marketing Tagged With: Automatic Customer, BarkBox, business model, facebook, John Warrillow, marketing, Netflix, subscription

Why Marketers Should Read The New Rules of Sales and Service

January 13, 2015 by Anne Janzer Leave a Comment

If you’re in marketing, you’ve probably been influenced by David Meerman Scott’s New Rules of Marketing and PR. Originally published in 2006 (and updated several times since), it’s had a lasting impact on the practice of marketing. Now he’s got a new book out, The New Rules of Sales and Service. Again, it’s a marketing […]

Filed Under: Book reviews, Content marketing, Subscription Marketing Tagged With: content marketing, David Meerman Scott, sales objections, service, storytelling, subscription

5 Reasons to Read Epic Content Marketing

November 19, 2014 by Anne Janzer Leave a Comment

Every 1.6 seconds, someone publishes another blog post about content marketing. Okay, I made that statistic up, but reality cannot be far off. Isn’t there enough out there already on the topic? Indeed there is. There may be too much written about content marketing, and it’s not all helpful. The Wall Street Journal apparently equated content marketing […]

Filed Under: Content marketing Tagged With: book review, Epic Content Marketing, Joe Pulizzi

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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