Do you feel uncomfortable when someone ‘confuses’ marketing with sales? Reading Daniel Pink’s new book To Sell is Human might change your mind. According to Pink, teachers, physicians, entrepreneurs and others are all in the business of selling. My only worry is that our conditioned aversion to the idea of sales will prevent more people […]
Are rogue emails sabotaging your marketing?
I was on the receiving end of a rogue email drip campaign recently. The first email (which I ignored) offered a product demo. Then came the second and third – and that’s when I was sure these were rogue emails. Rogue sales emails are a marketing person’s nightmare. They’re the emails that someone (usually in […]
Freelance horror stories: Undead projects
Here’s the latest installment in my “freelance horror stories” – “undead” projects. If you’re a freelancer, you know that these are frighteningly real. And if you hire freelancers, this may help you understand that fleeting look of fear when you first start working with a freelancer – we live in a dangerous world. The Zombie: […]
Working outside your comfort zone
Where’s the boundary between testing your comfort zone and being reckless? And in professional life, is it a good idea to work beyond your comfort zone or to play to your strengths? These were some of the questions I toyed with after trying ziplining – something I ordinarily wouldn’t have signed up to do. In […]
Time saving tools for business blogging
by londoncyclist I’ve been really short on time lately, for both work and personal reasons. But I’m not alone. We’re all pressed for time at some point. So I thought I’d share a few of my favorite tools that help me blog more efficiently. Tracking ideas One big blogging challenge is deciding what to write about. […]
Freelance horror stories: The consulting contract
Whenever you get a group of freelancers together, one subject sure to come up is the unreasonable, unusual or plain crazy requests from potential clients. Sometimes it feels like companies are putting up hurdles for freelancers to clear. Here are 6 contractual ‘hurdles’ I’ve been asked to clear in the course of my freelance career: […]
