by steve.grosbois Last week I wrote about budget spending on social media in B2B marketing. But that discussion left out the question of time. We all only have 24 hours in a day. Time is truly our most precious commodity. And we all feel pressed to keep up with the social media world – particularly in […]
Social media spending in B2B: New research
This week I wanted to share some research from the CMO survey (by the American Marketing Association and Duke University Fuqua School of Business.) MarketingProfs posted a nice summary of the research and relevant charts. These are, for me, the highlights looking at this through a B2B marketing filter: • Today, social media spending accounts […]
How long should a web page be?
Someone asked the other day how long a website page should be. More specifically, what’s the ideal length for a web page in the B2B technology space, where you have to spend a little time outlining the business problem and the technology? The right answer is probably what my English teachers used to tell me […]
Attention is valuable currency, don’t waste it
I ran into a comment by Seth Godin the other day about attention being the most precious commodity in today’s world. It’s limited, and it’s valuable. He writes about it in his blog about the Attention Economy. This is such a great metaphor, and so relevant to website writing, content marketing – basically everything marketing […]
6 tips for writing effective website copy
I’ve been doing a lot of website writing lately. Writing for the web is a different discipline than other kinds of marketing writing, so I’ve been researching and thinking about guidelines for writing website copy. Two caveats: I’m not going into page design, calls to action, and so on – just the copy. And, I’m […]
5 reasons NOT to write like an academic
As schools everywhere are restarting and the latest crop of college graduates settles into new jobs, I thought I’d share a few of the harsh, early business writing lessons I learned on the job. I was an English major. When I entered the business world, I quickly found that what worked so well for me […]
