• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Anne Janzer

Author

  • About
    • About Anne Janzer
    • About Cuesta Park Consulting
    • Virtual Events
    • In the News
    • Privacy
  • Blog
    • All posts
    • Writing posts
    • Book reviews
    • Book marketing
    • Subscription Marketing
  • Books
    • Get the Word Out
    • Subscription Marketing, 3rd Edition
    • The Writer’s Process
    • Writing To Be Understood
    • The Workplace Writer’s Process
    • Books for Colleges and Universities
    • Bulk Book Purchase Offers
  • Courses & Events
    • Book Marketing Webinars
    • Revising Your Writing
    • Getting Started on Your Nonfiction Book
    • Mastering the Review Process
    • B2B Storytelling Workshop
    • Speaking and Workshops
  • Resources
  • Services
    • Business Writing Coaching
    • Nonfiction Book Proposal Services
    • Nonfiction Book Coaching or Editing
You are here: Home / Blog

There’s always time for messaging

March 15, 2012 by Anne Janzer Leave a Comment

Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have time for that” or “Just work with what you see on our web page, the […]

Filed Under: Business writing, Technology marketing Tagged With: Anne Janzer, content marketing, marketing, messaging, messaging map, product messaging, website copy, websites, white papers

Crusading against random Capitalization

February 8, 2012 by Anne Janzer Leave a Comment

  by  cheesy42  I’m taking a break from marketing-related subjects to launch a campaign against random capitalization in the middle of sentences.  It’s a tough job, but apparently someone has to do it. Some subset of the population has a compulsion to capitalize random words for little apparent reason.  It’s almost as if they have a memory […]

Filed Under: Business writing, Writing Tagged With: Anne Janzer, capital letters, marketing, website copy

5 reasons NOT to write like an academic

August 25, 2011 by Anne Janzer Leave a Comment

As schools everywhere are restarting and the latest crop of college graduates settles into new jobs, I thought I’d share a few of the harsh, early business writing lessons I learned on the job. I was an English major. When I entered the business world, I quickly found that what worked so well for me […]

Filed Under: Business writing, Writing Tagged With: academic writing, Anne Janzer, authorial style, business writing, postaweek2011, writing lessons

Tuning requires listening – in music and marketing

May 26, 2011 by Anne Janzer Leave a Comment

Tuning fork

Something magical happens in choral singing when everyone listens and tunes with each other – the tuning locks, the overtones all kick in, and the sound is transformed to wonderful.  Although each individual may be singing a little softer, the overall effect is more powerful. What does this have to do with marketing, you might […]

Filed Under: Technology marketing Tagged With: Anne Janzer, content marketing, marketing message, postaweek2011, singing, Social media, tuning

Content Rules is an impactful … oops … great book on content marketing

February 1, 2011 by Anne Janzer 2 Comments

It’s not often that I read a “business” book and find myself dog-earing pages and making little exclamation marks in the margins.  But that’s what I did with my not-so-new-looking copy of Content Rules by Ann Handley and C.C. Chapman. While content marketing is becoming widely accepted as a marketing practice, it’s got a long […]

Filed Under: Content marketing Tagged With: Ann Handley, book review, CC Chapman, content marketing, content rules, postaweek2011

Top 5 reasons to create a product messaging map

January 24, 2011 by Anne Janzer 1 Comment

I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document.  Some people didn’t understand why he was spending the time creating an internal messaging document rather than diving right in to creating the outbound content. It may seem that I am stating […]

Filed Under: Content marketing Tagged With: content marketing, freelance writing, messaging document, postaweek2011, product marketing, product messaging

  • « Previous Page
  • Page 1
  • …
  • Page 51
  • Page 52
  • Page 53

Primary Sidebar

Recent Posts

  • The Story Advantage: A Book Review
  • What Real Writers Look Like
  • Writing as Planting Trees
  • Fear Freezes, Hope Motivates
  • Books to Give Writers, 2020

Blog categories

  • Book marketing
  • Book reviews
  • Business writing
  • Content marketing
  • News
  • Subscription Marketing
  • Technology marketing
  • Writing

Footer

Get in touch

Contact

Connect on social media

  • Facebook
  • LinkedIn
  • Twitter

Login

Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

© 2021 Anne Janzer · Rainmaker Platform

Privacy Policy