Sometimes when I face a complex project, I tell the client that I’d like to create a ‘messaging map’ or messaging document to get their approval on key messages before I proceed. I often get the response “We don’t have time for that” or “Just work with what you see on our web page, the […]
Marketing in an age of transparency
by motoyen I got a phone call on the office phone the other day – the caller ID flashed an unfamiliar number. Before the third ring, I had done a search on the phone number, discovered it was a junk call, and decided not to answer. In the time it takes to answer (or not answer) […]
Crusading against random Capitalization
by cheesy42 I’m taking a break from marketing-related subjects to launch a campaign against random capitalization in the middle of sentences. It’s a tough job, but apparently someone has to do it. Some subset of the population has a compulsion to capitalize random words for little apparent reason. It’s almost as if they have a memory […]
The true costs of freelance writing projects
In a tight economy, some companies try to save money on writing projects by outsourcing to other countries, or by using sites like Elance to find inexpensive freelancers. A recent MarketingProfs article discussed the challenges of using sites like Elance. Outsourcing can be a false economy. A friend told me recently that her company was […]
My wish for 2012 in tech: Not too cloud-y
Hot news for 2012: Frost and Sullivan says that 2012 is the year that cloud computing will go mainstream. by Fractal Artist I don’t know about you, but for me in B2B technology marketing, 2011 was the year that “cloud computing” pushed way past mainstream into the realm of overuse. In the past year, I’ve written […]
Is your website elitist?
by peregrinari Have you ever been to a technology website and not been able to figure out exactly what the product or service does (or indeed, if the company is offering a product or a service)? Despite the fact that I’ve worked in the tech industry for a long time, this still happens fairly regularly. Even […]
