I thought I was reading a book about learning, but then I realized it was about writing, thinking, and creativity. We live in a culture and time that requires all of us to be life-long learners. Our jobs are changing. The world is changing. Not only do we have to stay informed, we must keep learning. As an […]
Why Customer Success is Marketings New Best Friend (or Should Be)
Marketing and Customer Success are like two people in a canoe. Ideally, you’re both trying to get to the same place (a successful business with happy customers). The trip is much easier when you work together well. And in choppy waters, you need to communicate or you’ll end up off course or capsized. Many businesses […]
Writing and the Social Media Trap
“Build your author platform; be active on social media.” When you hear this advice as an aspiring author, you may head off to the online world to build that all-important platform. You spend time learning, reading posts, following others, posting, and joining online communities. Time passes, and you build a social media following and presence. You learn from […]
I’m an Indie Author
What’s the right way to get your work published? “From this day forward, all authors are indie authors.” Mark Coker, president of Smashwords, made that statement at the San Francisco Author’s Conference. It clearly resonated with writers in the room. Authors today have many options; our paths are no longer dictated entirely by a small number of […]
Writing and the Unseen Impact
“What you see is all there is.” That is how Daniel Kahneman describes the “availability heuristic.” Put simply, if we cannot think of a recent example of something, we discount its probability. If it doesn’t come easily to mind, it probably doesn’t happen. With writing, sometimes what you see is nothing. Silence can dissuade us from continuing to […]
A Three Step Plan for Writing Your Book
Writing a book takes a leap of faith: faith that you have something to say that other people will find valuable. Faith that the book you create will support your objectives. Faith that you can finish and publish the book. But writing a book is a lo-o-o-ng leap. Sustaining that faith can be tricky when you […]