Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]
Grit for Writers by Tamar Sloan [A Book Review]
Short Version Grit for Writers by Tamar Sloan is a guide to cultivating your most important attribute as a writer: grit. If you find yourself discouraged, flagging, or in doubt, you’ll find support and solid advice here. Long Version Success in writing is a long game. It takes time to build the skills, bulk up […]
Don’t Wait for an Original Idea to Write
Everyone wants to write something original. But that desire can keep us silent. Don’t let that happen to you. When talking with people who want to write a book, I sometimes hear the following worry: I have nothing compelling or original to say. This belief is based on two unfounded assumptions: There’s no point in […]
From Page to Stage: Speaking for Writers
Short Version Like it or not, speaking is part of the author’s overall marketing toolbox. With her new book From Page to Stage, Betsy Graziani Fasbinder offers excellent advice for becoming a better advocate for your book, whether on the stage, at an in-person reading, or on a podcast interview. Long Version: Why You Need […]
On National Book Lover’s Day, Learn to Be a Better Writer
What are you planning for National Book Lover’s Day this year? Wait, you mean it isn’t on your calendar? August 9th? Okay, I admit that I found National Book Lover’s Day through a Google search. In my family, every day is book lover’s day. We’re particularly entranced by great nonfiction books – histories, biographies, books […]
A Ten-Minute Exercise to Improve Your Writing
Do you want to be a better writer in the eyes of your readers? Consider investing ten minutes in a simple exercise. Although it may work for fiction, this one is designed for nonfiction writing. Try this for your next work-related or nonfiction writing project. Begin with a clear idea of a specific reader you […]