Short Version The Complete Guide to Pay What You Want Pricing: How You Can Share Your Work and Still Make a Profit by Tom Morkes has inspired me to experiment with this pricing model in my own business. It’s filled with solid, practical advice. Check it out. The Long Version There’s an old (really old) […]
Revising for Cognitive Ease
Every writer faces similar questions when revising their words: How much revision does this need? How much time am I willing to put into it? When is the piece “good enough”? Can I hand it off to someone else to edit, clean up, and take care of? You only know when you’ve done enough if […]
A Subscription Marketing Manifesto
Effective marketing in the Subscription Economy requires a shift in mindset. Make the commitment to do things differently. I have a subscription or membership component to my business, even if the subscription isn’t part of the actual revenue model. I recognize that relationships are the most important competitive differentiator my business can have. I’m building […]
The Nonfiction Book Publishing Plan [A Book Review]
Short Version The Nonfiction Book Publishing Plan by Stephanie Chandler and Karl W. Palachuk is a comprehensive guide to publishing a nonfiction book, filled with great advice for indie authors. This is now my go-to book to recommend to new and aspiring nonfiction authors. Long version When I decided to self-publish my first book in […]
Using ProWritingAid [A Software Review]
ProWritingAid Review: Short Version ProWritingAid bills itself as “a grammar guru, style editor, and writing mentor in one package.” Although it lacks the intelligence of a human editor, it’s darned good at finding weak spots and opportunities to strengthen your writing. It can certainly help you polish your prose. Long Version Software is a mixed blessing […]
Review of Sandra Beckwith’s Book Marketing 101 Course
Short Version Sandra Beckwith’s Book Marketing 101 for Nonfiction course is a valuable survey of marketing techniques, anchored by a strong marketing plan. Its advice applies to both traditionally published and indie authors. (Fiction writers should examine the companion course, Book Marketing 101 for Fiction.) Long Version In a college curriculum, classes numbered 101 are […]