Listen to this post Being stuck at home might seem like a golden opportunity to do more writing. But quarantine isn’t turning out to be a great writing retreat for most people. How can you write when you’re focused on the news and consumed with anxiety? Fear can be paralyzing. The thing that we […]
The Story Behind The Forever Transaction
An Interview with Robbie Baxter I first met Robbie Kellman Baxter in 2015, when her book The Membership Economy had just been published. We met at a conference when she delivered a keynote talk on membership. As I had just published Subscription Marketing, we formed an immediate kinship over our commitment to encouraging businesses to […]
Three Reasons to Write, Especially Now
If you are practicing social distancing right now, life may have just gotten strange. For a while, the “new normal” is anything but normal. Writing may help you get through this time. Perhaps you feel too anxious to write. The kids are underfoot. You’re worried about your parents, your neighbors, or your job. These are […]
Karen Catlin and Better Allies
Building a Platform for Change, One Tweet at a Time Everyone knows that if you want to change the world, you need a platform. That need dissuades many people from taking action. How do you build a platform? You want to make a difference, but who is going to listen? Maybe you can think about […]
Using Your Voice: A Conversation with Catherine Johns
Want to share your ideas with the world? Learn to use your voice. If you want to be an author, thought leader, or a little of both, you’re going to need to speak in public—whether on a stage or on a podcast. The way that you use your voice matters. Catherine Johns is an expert […]
The Truth Needs a Boost
Why Write? Why Now? Perhaps you think “everybody knows” the things you want to write about. You may feel like what you have to say is common sense—obvious, even. Still, I suggest that you write. Share your ideas. Make your viewpoint known. Here’s why. Someone else probably has written or spoken about your idea. (There […]