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Preparing for the Podcast (Part Two of the Author’s Guide)

June 28, 2018 by Anne Janzer 3 Comments

This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]

Filed Under: Book marketing Tagged With: Douglas Burdett, podcast

Advice for Marketing Writers: A Podcast Interview

September 28, 2016 by Anne Janzer Leave a Comment

Writing is a critical skill for marketers, especially for those in businesses pursuing content marketing strategies. But it’s only part of the job, easily overshadowed by the constant distractions of the open office, the immediate gratification of social media and online analytics, and interruptions of always-on connectivity. Pressed to create more and better content, how […]

Filed Under: Content marketing, Writing Tagged With: Linda Popky, Marketing Thought Leadership, podcast

Recent Podcasts and Interviews

August 24, 2016 by Anne Janzer Leave a Comment

Why Any Industry Can Be Disrupted by the Subscription Economy – Bitrix 24 Interview In this interview with Bitrix24, we discussed the fundamentals of subscription marketing, and how the subscription economy is changing both industries and marketing. Read it here. Finding Your Place in the Subscription Economy – Rightly Designed Podcast Thomas McGee of Rightly […]

Filed Under: News Tagged With: podcast, Rightly Designed, Subscription Marketing, Thomas McGee

Thinking Like a Journalist

June 22, 2016 by Anne Janzer Leave a Comment

When it comes to marketing for subscriptions, the admonition to “think like a journalist” is great advice. Journalists understand their readers and foster long-term relationships with them. That’s what brands need to do, as well. So I was thrilled to have the chance to talk with Phoebe Chongchua on her Brand Journalism Advantage podcast recently. We chatted […]

Filed Under: Subscription Marketing Tagged With: brand journalism, Brand Journalism Advantage, Phoebe Chongchua, podcast, Subscription Marketing, value nurturing

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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