This is the second in a three-part series of posts about being a podcast guest. Read the first one here. Congratulations! You’ve landed a podcast interview to talk about the subject of your book. What do you do next? Prepare. Here’s my personal preparation time line. Immediately I like to take notes and assemble my […]
podcast
Advice for Marketing Writers: A Podcast Interview
Writing is a critical skill for marketers, especially for those in businesses pursuing content marketing strategies. But it’s only part of the job, easily overshadowed by the constant distractions of the open office, the immediate gratification of social media and online analytics, and interruptions of always-on connectivity. Pressed to create more and better content, how […]
Recent Podcasts and Interviews
Why Any Industry Can Be Disrupted by the Subscription Economy – Bitrix 24 Interview In this interview with Bitrix24, we discussed the fundamentals of subscription marketing, and how the subscription economy is changing both industries and marketing. Read it here. Finding Your Place in the Subscription Economy – Rightly Designed Podcast Thomas McGee of Rightly […]
Thinking Like a Journalist
When it comes to marketing for subscriptions, the admonition to “think like a journalist” is great advice. Journalists understand their readers and foster long-term relationships with them. That’s what brands need to do, as well. So I was thrilled to have the chance to talk with Phoebe Chongchua on her Brand Journalism Advantage podcast recently. We chatted […]
The Subscribed Podcast
Zuora has launched a new podcast about the implications of the Subscription Economy, and I had the pleasure of being a guest on episode #2. It was a pleasure to speak with Tom Krackeler and Rachel English from Zuora, as they understand the marketing implications of the subscription business model. We talked about: Why marketers […]
SaaS Insider Postcast: Marketing After the Sale
I had the chance to chat with Shira Abel on the SaaS Insider podcast recently. Our wide-ranging conversation covered: How SaaS changes the practice of marketing How to be a revenue-relevant marketer Marketing after the conversion If you’re in SaaS marketing or in a SaaS-based startup, check out this new podcast series. Listen to the podcast
