Michele Wucker’s new book You Are What You Risk is exactly what we need right now, in an uncertain world. Read my review of it here.
Michele Wucker
How to Write about Metaphorical Gray Rhinos
My first job in marketing involved pitching software for database backup and recovery, specifically to reduce downtime and data loss. At that time, databases weren’t as distributed and resilient as they are now, and outages happened more often than anyone wanted. We discovered that many businesses weren’t motivated to invest in backup and recovery solutions […]
