Whether it’s a book or a blog post, start by catching the reader’s curiosity. An excerpt from Writing to Be Understood.

As writers, we tend to worship the Muse and undervalue the Scribe’s grubbier, more mundane tasks. But without a fully functioning Scribe, your words will never reach the larger world.

Is your Muse Shy? Temperamental? Prolific? Take the Muse Quiz and learn how to work with your Muse.