Writing

Why I’m Changing My Blogging/Email Frequency When I started out writing blog posts, the standard advice for building an online presence was to publish frequently, to encourage audience engagement. Experts advocated blogging daily, or at least three times a week. Heck, I figured once a week would be a stretch. And at first, it was. […]

One of the greatest gifts you can offer someone is a book that changes their life or shifts their perspective in a meaningful way. The challenge, of course, is matching the book to the recipient. Of the millions of volumes to choose from, which ones will speak directly to the people that you care about? […]

When you start reading a book or a blog post, you face an immediate choice: Do you continue reading, or put it aside? As writers, we dance a tango with the reader’s attention and interest. A couple weeks ago I wrote about connecting with the reader’s curiosity (What makes you curious?) But once you have […]

If you’re a nonfiction writer, as I am, then you must recognize that the entire world does not share your deep interest in your topic. The audience of people actively looking to read about obscure topics may be quite small. How can you reach a wider audience, or get the one you’ve got interested in […]

Steven Pressfield, author of The War of Art, shares occasional “reports from the trenches” on his weekly writing blog, describing the state of his current writing project. So I thought I’d try something similar. It may look like I’m cranking out books seamlessly, but most of you see only the finished work, not the process […]