For most authors, marketing is the hardest part of the whole book experience.
It’s certainly the longest part. You may spend more time supporting and talking about your book than you spent writing it.
And people often approach book marketing with a sense of distaste, as if it’s all about self-promotion. It’s not.
Marketing is about fulfilling the purpose of your book. It’s how you reach the audience you hope to serve.
But, it’s not easy.
The learning curve can be steep.
Most writers come to book marketing unprepared. Even authors with business and marketing experience discover that book marketing is a different beast altogether.
There is no magic bullet.
Anyone who promises to tell you exactly how to market your book is probably misguided. There isn’t a single right answer for how to approach book marketing.
Your book, your audience, and your particular skills and strengths all contribute to your individual recipe for ongoing book marketing happiness and success.
Good news: You’ve got time, and you can learn this. It’s not a race. It’s a journey.
Book Marketing Webinars Designed for Nonfiction Authors
I’ve designed a series of book marketing classes specifically for nonfiction authors, delivered as real-time webinars.
Why webinars? Because this stuff changes quickly, and a static class could go out of date in a moment.
In each class, we’ll focus on one specific aspect of book marketing or a strategy you might deploy. And all of the webinars focus on the needs of nonfiction authors. (Most of the advice you find online is tailored for fiction writers.)
Most webinars will have a small fee, but a few will be free.
Check out the list of upcoming webinars below. And if you want to be alerted of new webinars as they come up, sign up for my online courses list here.
Friday, March 26, 2021, 11am Pacific, 2pm Easter
Building an Audience With Book Promotions
How to use price discounts and promotions to build a larger audience for your books. Learn more and register here.
“Anne Janzer’s book marketing courses are packed with solid facts and actionable items. She speaks candidly from in-the-trenches experience and research to ensure that she is sharing up-to-date information in the ever-changing landscape of independent publishing. It’s real-world information you can put to use immediately.”
— Carla Green, book designer and founder of Clarity Designworks
Past Book Marketing Webinars
Getting Book Reviews: January 28, 2021
Self-Compassion for Authors: February 12, 2021
Navigating Amazon for Authors: February 26, 2021