Have you ever learned lessons in one area of your life, only to find that they apply quite well to another domain? I’ve had that experience, with singing and writing. As a quick background, I sing classical choral and solo works. All through college I performed in musical theater, recitals, and chorus concerts. Although I was […]
The True Costs of Self-Publishing
Quick quiz: What does it cost to self-publish a book? a) $1000 b) $10,000 c) $100,000 d) None of the above People will claim each of these numbers. (I’ve seen a proposal for north of $100,000.) The answer is D, because the other responses are in the wrong currency. At the very least, they are incomplete. […]
Writing and the Growth Mindset
Nearly every day I see promises of a foolproof strategy for writing a book: write and publish your book in 90 days. Become a published author within the year. Formulaic approaches do have value, giving people the impetus to get started. But the formula needs to leave room for discovery and growth. In writing a book, as in other aspects of life, […]
Nurture SaaS Super-Users and Advocates
Many SaaS companies empower the advocates among their customers to help others. Well-designed advocacy programs benefit everyone: The advocates receive recognition, additional resources, and the overall satisfaction of helping others. Newer customers benefit from having a variety of people available to answer their questions and provide guidance. Your company benefits from increased customer loyalty and […]
Step Away from the Writing Desk
One of my favorite writing productivity tools: the rowing machine. Writing Productivity Tip: Write When You’re Not Writing When people speak about writing productivity, they usually talk about the drafting phase of writing. How many words can you write in an hour? How many pages per day? More relevant, of course, is the question of how quickly you […]
A Video Book Review!
The always entertaining Douglas Burdett created this video book review of Subscription Marketing s a companion to his Marketing Book podcast. If you haven’t heard it, I highly recommend the Marketing Book Podcast as a great way of keeping up on what’s going on in the world of marketing.