Want a quick, easy-to-implement strategy for improving your writing? Before you sit down to write anything (a blog post, a report, a book), ask yourself this simple question: Who will read this? Who are you writing for? Can you envision an ideal reader? Why would they want to read this piece of content, and what will […]
Lazy But Efficient Content Marketing [Book Review]
A Review of Master Content Marketing by Pamela Wilson Partway into the prolog of Pamela Wilson’s Master Content Marketing, there’s a section with the following heading: “My Lazy (But Efficient!) Approach to Content Marketing” As soon as I read that heading, I knew that I’d found a content marketing and writing soulmate. My life goal is […]
Are You a One-Size-Fits-All Writer?
Early in my career, I worked in a small startup. As the only writer in the company, I wrote nearly everything for the business, from data sheets and white papers to direct response ad copy, emails, user manuals (back when companies shipped printed manuals), and invitations to the holiday party. In retrospect, I’m pretty confident that […]
Sticking to the Writing Habit on the Road
I intended to have this blog post drafted before leaving town for a short family visit, but didn’t manage it. Then I planned to write it during the visit. Again, didn’t happen. So here I sit on the plane home, composing a post about the virtues of writing while traveling. The irony is of the […]
A Field Guide to Writers in the Workplace
On any given workday, you can find countless people typing on laptops. They may be writing emails, reports, papers, advertisements, job postings, or resumes. They all have one thing in common: They are assembling thoughts into a written form, and hope that those efforts will support their careers. They are workplace writers. Workplace writers come in […]
Disrupting Subscription Pricing: FairPay
Subscriptions are a disruptive force in many industries. When researching and writing Subscription Marketing, I was hard-pressed to find an industry that wasn’t being affected by subscription-based entrants. Subscriptions fundamentally change the customer relationship from a one-time transactional engagement to an ongoing interaction and relationship. That shift changes nearly everything: How you deliver goods and […]