The Short Version: A Must-Read for Subscription Marketers The Power of Moments: Why Certain Experiences Have Extraordinary Impact should be required reading for marketers who participate in the Subscription Economy. The book both inspires and instructs us in creating the moments and experiences that foster meaningful connections, in our lives and businesses alike. Oh, it’s […]
How to Give Feedback on Other People’s Writing (Part One)
If you identify as a writer, people will ask you for feedback on their writing. These requests come in many forms: A friend’s son asks if you can look at a college essay A work colleague emails you a project report to review A relative shows you a memoir they’re writing Your spouse asks you […]
Enlisting Your Future Self as Your Writing Partner
Writing can be a tough and lonely road – and sticking to long-term writing plans bedevils many aspiring writers. So writers look for external support for their processes, and accountability for their goals. These external supports may include: In-person writing or critique groups Social media groups (Facebook groups are a popular option) Writing coaches But […]
Reviews Make You a Better Business Writer
If you write on the job, then you know that you’re not really done with a project until it makes it through reviews and approvals. A lingering review process can add weeks or months to a project, frustrating everyone involved. Many writers think of the review/approval process as the last hurdle that their work has […]
What’s Your Mountain?
“A mountain is just a series of hills.” My father gave me that advice as I hesitated atop a particularly lengthy, mogul-filled ski run. Dad was a wonderful skier and my first ski instructor. He understood that standing atop that slope, I needed perspective and courage, not instruction. A mountain is just a series of […]
Balancing Frequency, Length, and Substance in Writing
Why I’m Changing My Blogging/Email Frequency When I started out writing blog posts, the standard advice for building an online presence was to publish frequently, to encourage audience engagement. Experts advocated blogging daily, or at least three times a week. Heck, I figured once a week would be a stretch. And at first, it was. […]