The other day I was working with a writer who was struggling to revise a short, online marketing post with a strong call to action. The draft started with a catchy opening line – one that had worked well in another campaign. This specific post needed to communicate several ideas to set up its call […]
Perennial Seller (A Book Review)
The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]
How to Give Effective Writing Feedback (Part Two)
Delivering Feedback That Makes a Difference Do you feel flattered when someone asks for your feedback on their writing? Don’t get ahead of yourself – your brilliant wisdom and advice may fall on deaf ears if you don’t deliver it in a way that the writer will absorb. The first post in this series talked […]
The Power of Moments (A Book Review)
The Short Version: A Must-Read for Subscription Marketers The Power of Moments: Why Certain Experiences Have Extraordinary Impact should be required reading for marketers who participate in the Subscription Economy. The book both inspires and instructs us in creating the moments and experiences that foster meaningful connections, in our lives and businesses alike. Oh, it’s […]
How to Give Feedback on Other People’s Writing (Part One)
If you identify as a writer, people will ask you for feedback on their writing. These requests come in many forms: A friend’s son asks if you can look at a college essay A work colleague emails you a project report to review A relative shows you a memoir they’re writing Your spouse asks you […]
Enlisting Your Future Self as Your Writing Partner
Writing can be a tough and lonely road – and sticking to long-term writing plans bedevils many aspiring writers. So writers look for external support for their processes, and accountability for their goals. These external supports may include: In-person writing or critique groups Social media groups (Facebook groups are a popular option) Writing coaches But […]