When I first published a book titled Subscription Marketing in 2015, many business marketers didn’t understand how it applied to them. They thought it was only about newspapers, or magazines, or perhaps email marketing. Even people marketing cloud-based software didn’t see the connection with their own work. Subscription marketing isn’t only about selling subscriptions. It’s […]
You’ve Written Something. Now What?
Most of the posts on this blog focus on the process of writing: planning the work, putting the words together, and moving forward. But how do you approach the next step? Writers face two kinds of existential anxiety. Some writers worry about whether people will like their work. Experienced writers worry about whether anyone will […]
Finding Your Writing Pace
Are You a Sprinter or a Marathoner? Every year, hundreds of thousands of people try their hands at writing 50,000 words of a novel in the month of November, as part of NaNoWriMo (National Novel Writing Month). The success and popularity of NaNoWriMo is a testament to the power of the writing sprint. You can accomplish […]
Fanocracy: A Book Review
Reading Fanocracy by David Meerman Scott and Reiko Scott will change the way you think about being a fan in your own life and cultivating fans for your business. Marketers everywhere should read this book to transform the way they think about supporting customers. The Full Review One thing I enjoy about David Meerman Scott’s […]
Is This the Year You Write?
Is this the year you take up your pen, metaphorically or physically, and raise your voice for a cause that you believe in? Is this the year you write that article, or share an opinion piece with the local paper about a topic that you care deeply about? Will you write a blog post that […]
How Often Should You Blog?
How frequently you should you post blogs or send emails to your lists? If you have an email list, you may struggle with questions like: Is it better to show up in the inbox every day, or to write less frequently, in more depth? How do you remain memorable without being annoying? When I first started […]
