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You are here: Home / Quick Reads

The Podcast Interview and Beyond

October 24, 2018 by Anne Janzer Leave a Comment

The Podcast Interview and Beyond

This is the third in a series of posts about being a podcast guest. Read the first one here. The hour for your podcast interview has arrived. If you’ve done your preparation work as described in the previous post in this series, then you’ve got a few notes together, you understand the audience, and you know […]

Filed Under: Book marketing Tagged With: Douglas Burdett, podcasts

Collaborative Writing

October 23, 2018 by Anne Janzer Leave a Comment

Collaborative Writing

Although writing in the workplace is a team sport, usually only one team member bats at a time. After the planning phase, the designated writer accepts responsibility for putting the words together for the first draft. In some situations, however, team participation also extends to the drafting phase. Truly collaborative writing presents significant challenges for […]

Filed Under: Business writing, Writing

Subscription Marketing Update: October 2018

October 16, 2018 by Anne Janzer Leave a Comment

Subscription Marketing Update: October 2018

In the Northern hemisphere, October is the month in which we harvest what we have sown. In my case, I’ve been sowing interviews about my latest book, Writing to Be Understood, on a virtual book tour since its publication late summer. They are coming to fruition now. These are the two I am most excited […]

Filed Under: Subscription Marketing

How to Improve Your Technical Explanations [Video]

October 10, 2018 by Anne Janzer Leave a Comment

How to Improve Your Technical Explanations [Video]

In this Femgineer video, Poornima Vijayashanker and I discuss techniques for being understood when you’re writing or speaking about abstract topics. Highlights include: Getting over your misconceptions about using story Balancing brevity and repetition Dumbing down vs. being clear   The video covers topics from my book Writing to Be Understood. If you like the […]

Filed Under: Business writing, Writing Tagged With: Femgineer, Poornima Vijayashanker

Humor in Otherwise Serious Nonfiction Writing

October 9, 2018 by Anne Janzer Leave a Comment

Humor in Otherwise Serious Nonfiction Writing

Let’s have a serious talk about humor. It’s tough to do well. It can be controversial. And it may land with a thud in business or nonfiction writing, particularly across cultural contexts. And yet … the careful application of humor catches the reader’s attention, sustains their interest, and, if done well, earns their trust. Many […]

Filed Under: Business writing, Writing Tagged With: interview, Kathy Klotz Guest

Talking Writing on the Marketing Book Podcast

October 8, 2018 by Anne Janzer Leave a Comment

Talking Writing on the Marketing Book Podcast

Why is a book about writing the subject of a Marketing Book Podcast episode, you may ask? One of the biggest challenges of content marketing is creating great content. That means writing well. If you need to up your game, understand what your readers are experiencing. That was the topic of this podcast interview. Give […]

Filed Under: Content marketing, News, Writing Tagged With: Douglas Burdett, Marketing Book Podcast

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Disclosure: This site includes affiliate links to recommended books on Amazon. Any proceeds I get from Amazon will probably go to buying more books to recommend and review. I know, I've got a book problem.

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