Black History month has just wrapped up, and Women’s History Month (aka March) is upon us. Cue the well-intentioned marketing campaigns that align brands with social causes. Brands do have the ability to influence cultural change. But cause-based marketing is challenging to do well. In a recent example from the world of publishing, Barnes and […]
More Marketing Advice for New Authors
Today’s guest post is by Karen Ferreira, an illustrator, owner of Get Your Book Illustrations, and the organizer of the recent Children’s Book Mastery summit. This is based on the second part of a conversation she and I had about book marketing. As a keynote speaker at our conference, Children’s Book Mastery, I interviewed Anne Janzer about the best […]
Hero Worship and the Writing Process
We love our heroes. They inspire and entertain us. But we often ignore the broader lessons of how those heroes achieve their goals. We read stories of visionary company founders, but don’t notice the founding team members who pull long hours and take career risks. Nor do we profile the angel investors, the early hires, […]
Marketing Advice for New Authors (Part One)
Today’s guest post is by Karen Ferreira, an illustrator, owner of Get Your Book Illustrations, and the organizer of the recent Children’s Book Mastery summit. She and I had a lively conversation about book marketing strategies as part of that summit, and she has contributed a two-part series of blog posts based on that conversation. As a […]
What Do You Amplify?
Finding the time to write can be challenging. But writing isn’t the only way to share important thoughts and viewpoints. We affect the world around us through the ideas we endorse and share, both online and in book form. We signal our approval of content with likes or other online reactions. We amplify posts by […]
Value Nurturing Defined
A Marketing Term You Should Know Five years ago, I proposed that marketers add the term value nurturing to their vocabularies and their marketing plans. Value nurturing is nothing more than enhancing the customer’s experience of value, after the conversion or the sale. It’s a critical marketing practice today because more businesses are basing their […]
