Short Version It’s fashionable to complain that no one can make a living writing, or that self-publishing is for hobbyists only. In The Business of Being a Writer, Jane Friedman begs to differ. She knows a great deal about the publishing industry, and in this book she suggests that you can make a living, but […]
How Do You Measure Success for Your Writing?
“What’s the moment you realize you’ve been successful?” A friend who was about to publish her first book asked me this question the other day. It made me pause. Most authors, indie or otherwise, won’t find their books on the New York Times best seller list. They won’t make hundreds of thousands of dollars, at […]
Master Content Strategy by Pamela Wilson – A Book Review
Short Version What is content strategy, anyway? In this relevant and approachable guide, Pamela Wilson lays it all out in a practical, actionable, and fun guide. Master Content Strategy will become one of those books you refer to again and again. Long Version Few people understand content marketing strategy as thoroughly as Pamela Wilson. Lucky for […]
The Podcast Interview and Beyond
This is the third in a series of posts about being a podcast guest. Read the first one here. The hour for your podcast interview has arrived. If you’ve done your preparation work as described in the previous post in this series, then you’ve got a few notes together, you understand the audience, and you know […]
Collaborative Writing
Although writing in the workplace is a team sport, usually only one team member bats at a time. After the planning phase, the designated writer accepts responsibility for putting the words together for the first draft. In some situations, however, team participation also extends to the drafting phase. Truly collaborative writing presents significant challenges for […]
Subscription Marketing Update: October 2018
In the Northern hemisphere, October is the month in which we harvest what we have sown. In my case, I’ve been sowing interviews about my latest book, Writing to Be Understood, on a virtual book tour since its publication late summer. They are coming to fruition now. These are the two I am most excited […]
