The Short Version Daniel Pink’s latest book, When: The Scientific Secrets to Perfect Timing, may help you be more productive as a writer. This is yet another in a series of reviews of Books for Writers – books that are not, ostensibly, about writing, yet offer important insights into the practice or craft. The […]
Revision and the Art of Letting Go
The other day I was working with a writer who was struggling to revise a short, online marketing post with a strong call to action. The draft started with a catchy opening line – one that had worked well in another campaign. This specific post needed to communicate several ideas to set up its call […]
Perennial Seller (A Book Review)
The Short Version: A Welcome Focus on the Long Haul In an age of short attention spans, failing fast, and unicorns, Ryan Holiday has written a refreshing book about creating work that lasts. The advice in Perennial Seller applies to all creative endeavors, from building companies to writing books. It’s both realistic and inspiring. The […]
How to Give Effective Writing Feedback (Part Two)
Delivering Feedback That Makes a Difference Do you feel flattered when someone asks for your feedback on their writing? Don’t get ahead of yourself – your brilliant wisdom and advice may fall on deaf ears if you don’t deliver it in a way that the writer will absorb. The first post in this series talked […]
The Power of Moments (A Book Review)
The Short Version: A Must-Read for Subscription Marketers The Power of Moments: Why Certain Experiences Have Extraordinary Impact should be required reading for marketers who participate in the Subscription Economy. The book both inspires and instructs us in creating the moments and experiences that foster meaningful connections, in our lives and businesses alike. Oh, it’s […]
How to Give Feedback on Other People’s Writing (Part One)
If you identify as a writer, people will ask you for feedback on their writing. These requests come in many forms: A friend’s son asks if you can look at a college essay A work colleague emails you a project report to review A relative shows you a memoir they’re writing Your spouse asks you […]