Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content development and review cycles will be smooth sailing if there’s a well-developed product messaging map at the start. But as with any rule, there’s an exception […]
B2B marketing
Finding your corporate style
If you’re ramping up your content marketing, you need a distinct and consistent corporate style. You want to create a corporate personality that is consistent across all of your communications, starting with your website. My last post talked about identifying your corporate tone and style. But what if you’re just getting started or trying to […]
