Tone, style, and voice – what do we mean by those words? Is it worth being accurate and distinguishing between them? In the past, I’ve tended to use the words together, writing about “tone and style” although they are clearly different things. So I started looking for more precise definitions. Merriam-Webster Online is my go-to […]
Duct Tape Marketing Podcast
List to John Jantsch and me discuss marketing in the Subscription Economy on the Duct Tape Marketing podcast.
Sustainable Book Marketing
How much book marketing is enough? Listen to my latest turn on the Smarty Pants Book Marketing podcast with Chris Syme.
Revision for Teams
Join the pilot class of the new course on revision for writers who work in teams.
Learn how to revise each other's work to create effective content - while supporting each other.
Welcome to April. It’s time for another subscription marketing update – and the Subscription Economy has been making the news lately. Subscription IPOs are Well Subscribed (ooh, play on words!) Zuora started trading on the New York Stock Exchange on April 12. While it’s too early to predict how the stock will do over the […]
The Short Version How We Talk by N.J. Enfield, offers fascinating insight into human conversation across many languages. It’s valuable for authors who write dialogue and anyone who wants more insight into real-time communication. This is yet another in a series of reviews of Books for Writers – books that are not, ostensibly, about writing, […]
What Others Say
Finally someone has taken the cutting edge research in cognitive science and applied it to the craft of writing."Tim Grahl, author of Your First 1000 Copies
I've learned so much about writing and disciplined creativity from Anne Janzer. Her latest course on revision breaks down the revision process into manageable steps and includes practice exercises. I'm already using the suggestions from the course to revise and improve my writing."Renee Rubin, Renee Rubin Ross Consulting
Anne Janzer shows you how to add value and nurture customers before and after the sale, driving success in today’s real-time business environment.”David Meerman Scott, author of The New Rules of Sales and Marketing